Senior Lead, Specialized Analytics – Measurement and Insights

Responsibilities

• Lead and manage the data & measurement roadmap for the Citi Commerce Network.
• Develop and operationalize closed-loop measurement approaches leveraging Citi data and partner signals.
• Identify KPIs from online media data sources and combine them into a single measurement view.
• Drive standardization of post-campaign reporting, and test-and-learn frameworks.
• Develop attribution models and frameworks to establish measurement for Citi Commerce campaigns.
• Provide strategic leadership to grow the Citi Commerce business through new analytical capabilities and advertisers.
• Build and integrate Gen AI capabilities to accelerate measurement and insights generation.
• Partner with Finance and Product teams to track actuals versus forecast for business growth and revenue on a granular basis.
• Develop and deliver insightful reports, dashboards, and presentations to key stakeholders.
• Collaborate with Product Development, Sales, Ad Ops, Audience Analytics, Marketing, and Technology teams.

• 10+ years of progressive experience in data analytics, business intelligence, or quantitative analysis within the financial services, digital media, marketing or retail industry.
• Deep understanding of the commerce or retail media landscape, including measurement capabilities, revenue streams, data strategy and commercialization strategy.
• Deep understanding of digital media and marketing ecosystem, including various marketing channels, media buy models.
• Familiarity with advertising or campaign performance data, ideally across ad servers, web analytics, or DSPs.
• Knowledge of key digital marketing KPIs (ROAS, Impressions, CTR, CPA etc.)
• Proficiency in statistical analysis, predictive modeling, machine learning techniques, and experimental design (A/B testing).
• Familiarity with digital marketing principles such as attribution models (MMM, MTA), incrementality testing, AB testing.
• Ability to connect analytical insights with business strategy, identifying opportunities and risks.
• Exceptional verbal and written communication skills, with the ability to articulate complex analytical concepts and present findings clearly and persuasively to both technical and non-technical audiences.
• Proven ability to lead projects, influence cross-functional teams, and drive strategic initiatives.
• Strong critical thinking and problem-solving abilities, with meticulous attention to detail.
• Experience with large-scale data platforms and tools (e.g., Snowflake).
• Experience working with first-party data and privacy-safe data environments (e.g., clean rooms, identity resolution).
• Hands‑on experience on attribution models and developing Gen AI solutions.
• Hands‑on experience with business intelligence and data visualization tools (e.g., Tableau, Power BI, Qlik View).

Below are skills and terms extracted directly from this job posting to improve Applicant Tracking System (ATS) visibility. This unique feature helps candidates tailor their applications more effectively — a feature exclusive to Job Tailor job listings.

• data analytics
• business intelligence
• quantitative analysis
• statistical analysis
• predictive modeling
• machine learning
• experimental design
• attribution models
• digital marketing KPIs
• A/B testing

• strategic leadership
• communication skills
• critical thinking
• problem-solving
• attention to detail
• influencing
• collaboration
• articulating complex concepts
• connecting insights with strategy
• driving strategic initiatives