Senior Manager, Global Marketing Technology

Senior Manager, Global Marketing Technology – New York (Hybrid)

Are you ready to drive global Mar Tech transformation at scale? Are you passionate about building and operationalizing modern marketing and advertising technology ecosystems that power data‑driven growth? Do you thrive in highly matrixed, global environments where you influence without authority and deliver impact across regions and functions? It’s time to join Western Union as a Senior Manager, Global Marketing Technology.

Applicants must be currently authorized to work in the United States on a full‑time basis. Western Union will not sponsor applicants for work visas for this position. Applicants must be based in New York City, Denver, Atlanta or Miami or willing to relocate to New York City, Denver, Atlanta or Miami to work from the New York, Denver, Atlanta or Miami office a minimum of three days a week.

Western Union will not assist with relocation costs for this position.

• Define and evolve the global Mar Tech architecture across CDP, CRM, DSPs, analytics, attribution, and experimentation platforms
• Evaluate, select, and onboard new technologies (e.g., CDPs, MMPs, personalization engines)
• Rationalize vendor landscape to eliminate redundancy and optimize cost efficiency
• Own the global Mar Tech roadmap, prioritization, and implementation across markets

• Act as a central "control tower" across Marketing, Data, Product, Engineering, and regional teams
• Drive alignment of global standards while enabling local market flexibility
• Influence stakeholders across a highly matrixed organization without direct authority
• Partner with global and regional teams to ensure consistent execution and scalability

• Translate business requirements into scalable data flows and activation frameworks
• Enable audience segmentation, targeting, and personalization at scale
• Support lifecycle marketing and CRM orchestration initiatives
• Collaborate closely with CDP platforms (e.g., mParticle, Segment) to drive activation use cases

• Define and standardize attribution models (MTA, MMM, incrementality testing)
• Implement global campaign measurement frameworks
• Partner with analytics teams leveraging tools such as Google Analytics and Adobe Analytics
• Translate insights into actionable optimization strategies to improve CAC, LTV, and ROAS

• Lead implementation of core platforms including CRM (e.g., Salesforce Marketing Cloud) and MMPs (e.g., Apps Flyer)
• Oversee API integrations and data pipelines, including Snowflake-based architectures
• Ensure interoperability and seamless data flow across systems

• Ensure compliance with global privacy regulations (GDPR, CCPA, and regional requirements)
• Establish data taxonomy, naming conventions, and tagging standards
• Define and implement consent management frameworks
• Partner with Legal, Privacy, and Info Sec teams to mitigate risk

• Manage global agency of record (AOR) and technology vendor relationships
• Lead contract negotiations, performance reviews, and accountability frameworks
• Optimize non-working marketing spend through vendor efficiency and consolidation

• Drive adoption of Mar Tech platforms and processes across global markets
• Develop training programs, documentation, and operational playbooks
• Act as an internal evangelist for Mar Tech transformation and capability building

• Bachelor’s degree in Business, Technology, Engineering, or related field; MBA preferred
• 5+ years of experience in Mar Tech, AdTech, Marketing Operations, or related fields
• Proven experience managing and scaling marketing technology stacks in global organizations
• Strong understanding of CDPs, CRM systems, attribution platforms, and analytics tools
• Experience with data platforms such as Snowflake and integration frameworks (APIs, pipelines)
• Familiarity with tools such as Adobe Analytics, Google Analytics, Apps Flyer, Salesforce Marketing Cloud
• Strong stakeholder…