Social Operations Manager

Social Operations Manager Job Description

People Inc. is seeking a highly organized, detail-oriented, and service-minded Social Operations Manager to join the Social Strategy and Operations team. This role will own and improve the operational systems, workflows, tools, access processes, and cross-functional support that enable our social editors to work efficiently across a large portfolio of brands.

Reporting to the Sr. Director of Social Strategy, the Social Operations Manager will serve as a central operational partner to brand social teams, Sales, Paid Social, Security, IT, platform partners, vendors, and internal stakeholders. This person will manage day-to-day social operations, troubleshoot platform and tooling issues, oversee account and permissions processes, support employee onboarding and offboarding, and help ensure teams have the systems, documentation, and support needed to execute effectively.

This is an operations-focused role. It does not involve content creation, publishing social posts, setting social strategy, or running organic social campaigns.

Hybrid 3x a w eek- (New York, NY) In-office Expectations:
This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

• Serve as the primary operational liaison between internal stakeholders, social platforms, and vendors.
• Provide day-to-day technical and operational support across social platforms and tools, including troubleshooting access, reporting, distribution, and account issues.
• Ongoing monitoring of the team's Slack channel to quickly address and help solve any issues raised by stakeholders in real time.
• Create, manage, and track support tickets with social platforms and vendors, ensuring timely follow-through and clear stakeholder communication.
• Proactively communicate platform issues, updates, resolutions, and process changes clearly to impacted teams.
• Maintain strong working knowledge of social platform and social publishing tool capabilities, limitations, operational requirements, and account structures.
• Lead coordination of enterprise-wide social operational initiatives spanning multiple brands, social teams, platform partners, and third-party vendors, ensuring complex, cross-functional work is planned, executed, communicated, and completed consistently at scale.

• Handle setup, transfer, shutdown, and access management for accounts organization-wide. This involves establishing processes and workflows for integrating social media handles with new platform features, merging social media pages, and fixing content distribution problems.
• Onboarding and offboarding of new and departing employees.
• Partner with Security, IT, Legal, and relevant stakeholders to support access governance, account integrity, risk mitigation, and platform compliance.

• Help troubleshoot sponsored campaign setup, access,, tagging, permissions, and platform execution issues.
• Document operational requirements, dependencies, and timelines for paid and sponsored social work streams.

• Spearhead social vendor tool evaluations and contract renewals. Collaborate and coordinate across strategic sourcing, brands, social leadership and finance.
• Evaluate social tools and vendors against business and editorial needs, and ensure People Inc. is aligned with the best suite of tools to meet our business needs.
• Manage vendor contracts, seats, and invoices.

• Maintain the People Inc. Social Resource Repository and ensure documentation, process guides, training materials, and operational resources remain accurate and up-to-date.
• Proactively identify documentation gaps and coordinate with subject matter experts to refresh or create needed materials.
• Coordinate social platform and social publishing tool trainings, ensuring strong stakeholder participation and adoption.
• Assemble, present and distribute recurring social operations updates, including platform news, process changes, and relevant operational guidance.

• Work with Business Insights, Data Operations and Marketing teams on social analytics and reporting, including overseeing the build out of key reports in Looker, QA'ing, and communicating to stakeholders as new data and reporting becomes available.
• Create and maintain key reports, compile data from various sources and/or coordinate data collection across stakeholders.
• Maintain expertise and understanding of the full suite of social reporting tools, metric definitions and data sources including those from the social platforms and our third party social tools.

• Identify opportunities to improve workflows, reduce manual effort, and streamline recurring operational processes.
• Explore and implement automation and AI-enabled process improvements where appropriate.
• Project manage…