Manager, Audiences

Company Description

CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.

CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.

The Manager, Audiences will work closely with internal teams across strategy, investment, analytics, and ad tech to integrate audience data into media strategies for our client. This role is pivotal in translating client goals into actionable data solutions, ensuring the effective use of data and technology to drive media and audience strategies.

The Manager will guide teams in leveraging audience data tools, such as Epsilon Clean Room, CDPs, and other Publicis data platforms, to optimize media planning and execution across multiple channels, including digital, video, social, mobile, and offline media. This position is responsible for building strong relationships with clients and data/technology vendors, staying ahead of industry trends, and providing thought leadership to drive smarter, data-driven media strategies.

The Manager will oversee the creation of documentation, including timelines, POVs, and audience profiles, and will lead innovative solutions to meet client needs and address emerging challenges.

Additionally, this person will be expected to provide mentorship and guidance to junior team members, ensuring the seamless integration of audience data into the media planning process and the delivery of actionable insights to clients.

• Integration of Audience Data:
  • Prepare data strategy presentation and drive integration in media plan focused on audience details
  • Build and present to client’s data and technology use case recommendations and performance reports
  • Managing the process of defining audiences to be leveraged, sharing of data with partners, and tracking and compiling performance reports regarding audience groups
• Collaboration Across Teams:
  
  Work in conjunction with Strategy, Investment, Analytics, and Ad Tech teams to translate client goals into actionable data-driven media strategies.
• Leadership and Guidance:
  
  Lead junior Audience team members to ensure that audience insights and signals are seamlessly integrated into all stages of media planning.
• Developing Strategies and Insights:
  
  Create strategies and insights that align with clients' business objectives and desired outcomes.
• Technical and Analytical Expertise:
  
  Utilize a strong technical foundation and analytic skills to optimize the use of data and ad tech tools.
• Driving Client Outcomes:
  
  In partnership with AD/Director, lead efforts to use data and technology effectively to achieve client goals and enhance business results.
• Subject Matter Expertise:
  • Maintaining knowledge of current Adtech/Martech Ecosystems trends
  • Understanding of current privacy rules and regulations
  • Understanding of research and test design

• Data Management:
  Define and track audience groups, coordinate data sharing with partners, and compile performance reports.

• Build And Maintain Relationships:
  With data & technology vendors and internal agency counterparts, and clients

• 3+ years of experience in digital media, including consulting (strategy/operations), advanced analytics, marketing technology, or digital strategy/buying.
• Strong knowledge of digital platforms and tools: DSPs, DMPs, third-party audience data, cross-screen OLV, and data analytics.
• Experience leveraging audience data for strategic investment and communication decisions.
• Strong attention to detail, prioritization skills, and a proven ability to operate in high-pressure environments.
• Excellent written and verbal…