Associate Media Director

ABOUT M+C SAATCHI WORLD SERVICES

M&C Saatchi World Services is a full-service marketing company renowned for using commercial advertising to solve the world’s toughest challenges. World Services is a specialty branch of M&C Saatchi Group, and we provide strategic communications, behavior change, and marketing support to Public Sector clients with special emphasis on the US Federal Government and State, Local, Tribal, & Territorial leaders.

M&C Saatchi World Services US is seeking an experienced and highly strategic Associate Media Director. This role provides leadership across integrated media planning and campaign execution, ensuring media strategies, audience targeting approaches, and channel investments align with communications objectives, stakeholder needs, and mission priorities while guiding cross-functional teams, optimizing performance, and driving measurable impact across global and domestic campaigns.

M&C Saatchi World Services is seeking a strategic and forward-thinking Associate Media Director to lead the evaluation, adoption, and optimization of emerging digital platforms that support communications, outreach, stakeholder engagement, and service delivery objectives across a diverse portfolio of federal and Department of Defense programs.

Serving as a senior advisor on platform innovation and digital ecosystem strategy, you will assess new technologies, engagement platforms, and digital tools to determine their suitability, scalability, and strategic value.

Working closely with communications, stakeholder engagement, UX, analytics, technology, and leadership teams, you will guide platform adoption efforts, evaluate operational readiness, and ensure new solutions align with organizational goals, audience needs, and governance requirements.

You will combine your deep expertise in digital strategy, platform ecosystems, audience engagement, and innovation management with the ability to translate complex technical considerations into actionable business recommendations.

You are also comfortable operating in ambiguous environments, evaluating emerging technologies, and providing strategic guidance to senior stakeholders on platform investment, risk, and long-term value.

This is a hybrid role; however, ideally your will live in the greater NYC area or the District of Columbia, Maryland, and Virginia (DMV) region.

• Lead the evaluation and strategic assessment of emerging digital platforms, technologies, and engagement solutions that support communications, outreach, and service delivery objectives across channels including social media platforms (e.g., Meta, Linked In, You Tube, X), CRM platforms (e.g., Salesforce, Hub Spot), email marketing platforms, content management systems, traditional media, and paid advertising ecosystems.
• Analyse platform performance, audience behaviour, adoption trends, engagement metrics, and operational analytics to identify optimisation opportunities, measure ROI, and inform strategic recommendations. Produce dashboards, executive reports, business cases, risk assessments, and briefings for leadership and stakeholders.
• Lead platform adoption initiatives, including pilot programmes, proof-of-concept testing, implementation planning, onboarding, training, and change management efforts to ensure successful deployment and user adoption.
• Assess integration, interoperability, governance, accessibility, cybersecurity, privacy, compliance, and operational requirements, establishing policies, measurement frameworks, and operational standards for adopted platforms.
• Develop recommendations regarding platform adoption, implementation, governance, and long-term management, evaluating technical feasibility, strategic alignment, user needs, scalability, and business value.
• Partner with communications, stakeholder engagement, analytics, UX, creative, technical, and leadership teams to identify emerging technology opportunities and evolve digital engagement strategies, platform ecosystems, and innovation frameworks.
• Provide day-to-day management and mentorship for a team of at least two Senior Media Planners, fostering professional development, knowledge…