Senior Salesforce Administrator

Who We Are

TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and P , the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year‑round, attracting more than three million fans.

TKO also services and partners with major sports rights holders through IMG, an industry‑leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

We are seeking a detail‑oriented and proactive Sr. Salesforce Administrator to manage and optimize our Salesforce platform. This role is essential to enhance our organization’s CRM functionality, ensuring data integrity, and supporting teams in leveraging Salesforce to achieve business goals.

As a Senior Salesforce Administrator, you will serve as a point of contact for Salesforce‑related queries, system maintenance, and customization. You will work closely with various departments to design and implement solutions that drive efficiency, improve customer relationships, and streamline processes. This role involves engaging with stakeholders to understand Sales needs, while also configuring and enhancing Sales Cloud directly. The ideal candidate is comfortable gathering requirements (functional and non‑functional), designing solutions, contributing thought leadership to support best practices, and is a major contributor to change management by delivering end‑user training and/or train‑the‑trainer sessions.

The role bridges technical strengths with business acumen to deliver solutions that maximize sales efficiency and business outcomes.

Maintain, configure, and enhance Salesforce instances, including user account management, profiles, roles, permissions, and workflows. Ensure optimal system performance by performing regular audits, data integrity checks, and troubleshooting.

Create and update reports, dashboards, and custom fields to provide actionable insights. Manage Salesforce automation tools. Lead customization and implementation projects in collaboration with cross‑functional teams.

Collaborate with key cross‑functional stakeholders to implement automation, custom objects, and integrations as needed.

Provide training and technical support for Salesforce users, ensuring adoption and proficiency. Act as a liaison between stakeholders and technical teams to gather requirements and deliver tailored solutions.

Advise stakeholders on impacts to their request that they would need to consider as part of supporting their initiatives.

Oversee data imports, exports, and deduplication processes to maintain accurate and clean data. Implement and monitor data security measures, ensuring compliance with company policies and industry standards.

Proven experience in complex bi‑directional integration with third‑party tools to Salesforce.

Stay updated on Salesforce releases and new features, recommending enhancements to improve system usability. Identify opportunities to optimize business processes and workflows using Salesforce.

• Certifications in Sales Cloud Consultant and/or Salesforce Business Analyst highly desirable
• Knowledge and hands on experience with Agentforce
• Experience with data and system migrations is highly desirable
• Advanced knowledge of data governance
• Experience with compliance practices
• Experience with maintaining security best practices
• Knowledge and Experience Minimum of 5 years’ experience as a Salesforce Administrator, with a strong understanding of the platform’s capabilities
• Salesforce Administrator Certification (e.g., Salesforce Certified Administrator or Advanced Administrator)
• Advanced proficiency in Salesforce Lightning, and Flow
• Advanced proficiency in…