Digital Marketing Coordinator

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Full Time New York City, NY, US

Salary Range: $60,000.00 To $65,000.00 Annually

The Digital Marketing Coordinator supports the execution and optimization of paid media campaigns across ULAC's DTC brand portfolio and Amazon storefronts. Reporting to the Director of Digital Marketing, this role owns the full campaign lifecycle — from setup and trafficking through daily monitoring, reporting, and creative coordination — across Google, Meta, Tik Tok, and Amazon Advertising. The role blends analytical rigor with creative sensibility, tracking key performance metrics while partnering with creative and CRM teams to keep campaigns on-brand and on-target.

This position plays a direct role in driving ULAC's paid media revenue growth and new customer acquisition across its portfolio of globally recognized brands.

• Operational Tasks
• Manage day-to-day campaign execution across digital marketing platforms supporting DTC sites, Amazon, and retail media; monitor delivery, pacing, and performance daily, troubleshooting anomalies and surfacing optimization opportunities.
• Manage product catalogs and feeds for dynamic product ads, and support audience creation, segmentation, retargeting, and prospecting in partnership with the CRM team.
• Track monthly spend and budget pacing across brands and channels, support invoice management and spend reconciliation with agency and platform partners, and maintain the paid media campaign calendar and organized vendor records.
• Communication and Collaboration
• Coordinate creative asset requests and deployments with internal creative teams and agency partners, ensuring all units are on spec and on time; brief creative teams on high-performing, on-brand ad assets.
• Partner with the CRM team on audience strategy, and prepare presentation-ready recaps and performance summaries for the Director of Digital Marketing and senior leadership.
• Coordinate A/B tests across creative, copy, audiences, and landing pages; maintain testing calendars and document learnings to inform future optimization.
• Monitor platform updates and emerging ad formats across Google, Meta, Tik Tok, and Amazon Advertising, bringing relevant opportunities to the team.
• Support ULAC's affiliate marketing programs and co-op digital programs for wholesale partners such as Target and Walmart, coordinating calendars, assets, and reporting.
• Professional Growth & Skill Development
• Deepen platform expertise across Meta Ads Manager, Google Ads, Tik Tok Ads Manager, and Amazon Advertising through hands‑on campaign management and ongoing platform training.
• Build fluency in attribution modeling, conversion tracking, and reporting tools such as GA4 and Looker Studio.
• Operational Tasks
• Manage day-to-day campaign execution across digital marketing platforms supporting DTC sites, Amazon, and retail media; monitor delivery, pacing, and performance daily, troubleshooting anomalies and surfacing optimization opportunities.
• Manage product catalogs and feeds for dynamic product ads, and support audience creation, segmentation, retargeting, and prospecting in partnership with the CRM team.
• Track monthly spend and budget pacing across brands and channels, support invoice management and spend reconciliation with agency and platform partners, and maintain the paid media campaign calendar and organized vendor records.
• Communication and Collaboration
• Coordinate creative asset requests and deployments with internal creative teams and agency partners, ensuring all units are on spec and on time; brief creative teams on high-performing, on-brand…