Senior Associate, Programmatic

Company description

Infinite Roar, Publicis Media's fastest-growing agency, is the new force in the media landscape. We are built for those clients looking to drive transformation, and we’ve created an approach especially tailored to the unique needs of disruptive, fast-growing brands. We combined the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global powerhouse.

The Manager, Programmatic leads and manages programmatic buying strategies, drives innovation and optimizes client campaigns. The Manager provides senior-level expertise while promoting team growth, building industry partnerships, and delivering solutions across accounts.

You will have prior online trafficking and campaign management experience, and prior experience with bid management platforms. Collaboration across all agency teams (Business Intelligence, Search, Media Strategy, Ad Operations, and Creative) is required.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations. You will report to the Associate Director, Programmatic.

• Train and manage a junior team on all aspects of programmatic buying and related deliverables.
• Provide senior-level programmatic expertise to internal and external teams (clients, Business Intelligence, Media, agency partners, etc.).
• Develop and maintain relationships with data, inventory, and platform partners.
• Lead programmatic teams to optimize campaigns and deliver strategic recommendations to achieve account success.
• Establish best practices, create case studies, and implement processes that inspire workflow efficiencies.
• Manage resources to meet service level expectations.
• Inspire team members to embrace forward-thinking solutions in a constantly changing industry.
• Write points of view (POVs) on trends, products, and industry news from a programmatic perspective.
• Manage ideation, business relationships, and activation of new 1st-to-market programmatic offerings.
• Provide holistic digital expertise.
• Drive client outcomes through actionable programmatic solutions across multiple accounts

• 3+ years of experience in digital media, with an increasing focus on programmatic buying.
• Strong knowledge of digital ad technologies including Demand-Side Platforms (DSPs), Data Management Platforms (DMPs), and ad-verification tools
• Proficient in excel (can perform complex functions), with demonstrated ability to organize and consolidate multiple data sources for analysis.
• Experience understanding complex subject matter and translating it into simple, relatable terms for different audiences.
• Strong project management skills, capable of managing multiple campaigns, creative assets, insertion orders, and timelines with precision.
• People management experience, or experience in mentoring junior team members, guiding them on best practices, campaign optimization, and industry standards.
• PowerPoint and storytelling skills for client presentations and internal communication.

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $60,800.00 - USD $93,600.00/Annually. This is the pay range the…