Head of US Growth Marketing, Analytics

• Own our intent-based customer acquisition ecosystem, data architecture, website performance, and organic retention funnels
• Serve as the strategic and technical manager for our content and lifecycle marketing team
• Manage schema markup, indexation, and Core Web Vitals to maximize organic discovery
• Optimize our digital footprint for citations inside AI platforms like ChatGPT Search, Perplexity, Google Gemini, and AI Overviews
• Clean up attribution models and establish a robust core measurement framework

• 7+ years of experience with SEO and GEO, and running Google campaigns
• Deep, hands-on experience running Google Ads, Google Tag Manager, Google Analytics (GA4), and major SEO suites (e.g., SEMrush)
• A sophisticated understanding of Generative Engine Optimization (GEO), semantic search, LLM scannability, and how AI engines source and cite brand data
• Proven track record setting up data attribution and campaigns that seamlessly cater to both consumer users (B2C) and enterprise/HR decision-makers (B2B)

Expertise in managing intent-based customer acquisition ecosystems, optimizing digital marketing strategies, and implementing robust data attribution frameworks. Proficient in leveraging SEO, GEO, and AI technologies to enhance organic discovery and performance metrics.

• SEO Expertise
• Generative Engine Optimization (GEO)
• Google Ads Management
• Data Attribution Setup
• Google Analytics (GA4)

• SEO
• GEO
• Data Attribution
• Campaign Management
• Schema Markup
• Core Web Vitals
• Semantic Search
• LLM Scannability
• Digital Marketing Optimization
• Organic Retention

• Customer Acquisition
• Content Marketing
• Lifecycle Marketing
• B2C
• B2B

• Google Ads
• Google Tag Manager
• Google Analytics (GA4)
• SEMrush
• AI Platforms