Supervisor, SEO

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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Google has consolidated its media agency partnership into WPP Media, building on more than 15 years of world-class digital work delivered by Essence Mediacom.

Essence Mediacom is seeking a Supervisor, SEO & Generative Search Optimization, to join the Organic Search team and support the day-to-day strategy, recommendations, and execution of SEO and GSO across a portfolio of Google products and services in the U.S., in partnership with global team members across EMEA and APAC. As search behavior continues to evolve beyond traditional results pages, this role will help strengthen visibility across Google Search, AI-powered search experiences, LLM platforms, and answer engines by improving technical readiness, content authority, entity clarity, and brand representation.

In line with MFG’s expectations for Supervisor-level talent, this role is responsible for scaling the “how” and “why” of SEO/GSO through others, maintaining a high standard of team-led delivery, translating complex findings into client-ready narratives, supporting measurement frameworks for emerging AI visibility, and serving as a secondary point of contact for external-facing work.

• Develop a strong understanding of Google’s products, business goals, audiences, and search landscape to inform SEO and GSO strategy.
• Build SEO and GSO strategies grounded in competitive context, keyword/topic/entity research, audience intent, and emerging AI search behaviors.
• Assess technical, content, and entity signals to develop actionable, client-ready SEO and GSO recommendations aligned with business objectives.
• Manage implementation workflows for technical and content recommendations, including developer alignment, QA oversight, bug-ticket management, and follow-through on priority fixes.
• Manage end-to-end technical SEO for site migrations, including pre-launch audit validation, comprehensive redirect mapping, and post-launch performance monitoring to safeguard organic visibility and search authority.
• Support SEO, GSO, AI, and LLM visibility measurement frameworks, reporting inputs, dashboards, and performance narratives.
• Support client engagement by co-presenting tactical updates, drafting client communications, and maintaining engagement documentation and roadmaps as a secondary point of contact.
• Collaborate with cross-functional teams (including SEM, Analytics, and Engineering) and Organic Search Leadership to advance integrated Total Search strategies, scopes of work, and account planning.
• Drive operational excellence through resource coordination, project management, quality control, and team-led delivery.
• Coach junior team members, helping them understand the technical and strategic context behind recommendations and build greater autonomy over time.
• Create or support industry updates, AI Search POVs, GSO frameworks, standardized approaches, process documentation, roadmap updates, and client-ready engagement materials.

• 3+ years of organic search experience (agency preferred), with a proven track record of managing implementation workflows, technical QA, and cross-functional collaboration with SEM, Analytics, and Engineering teams.
• Deep expertise in SEO fundamentals (technical, content, structured data, entity signals) and emerging AI search/LLM trends and their impact on brand discoverability.
• Strong analytical skills, including experience working with large datasets, maintaining data integrity, and translating insights into KPIs,…