Marketing Science Partner - Global Agencies

Marketing Science's mission is to unlock the full potential of businesses on Meta platforms by transforming advertising performance and industry practices, through the use of data-driven analytical methods. Our Marketing Science Agencies team fulfills this mission for large holding company agencies, global independents, and select large domestic indie agencies.

The Marketing Science Agencies team is seeking to recruit a Marketing Science Partner focusing on our Global Agencies portfolio. You'll use your analytical and critical thinking skills, marketing and advertising measurement experience and familiarity with large data sets and data manipulation to drive better outcomes for our clients. As a highly client-facing role, with interactions at the highest levels of our clients' organizations, you'll also leverage your communication and relationship building skills, and your capability to communicate complex concepts simply and succinctly to effectively influence key decision makers.

You will own the primary measurement relationship with a small portfolio of agencies. The agencies in the team's portfolio are complex multi-faceted and/or geographically distributed businesses. Successfully influencing these businesses entails developing trusted relationships with HQ teams and developing detailed global strategies, but also translating these strategies into effective regional and local execution in partnership with other Marketing Science teams.

This position will likely include an element of international travel (10-20%).Marketing Science Partner - Global Agencies Responsibilities:

Manage a complex set of measurement-related agency relationships, and extract maximum value from these relationships for both the agencies and Meta Drive better measurement practices with agencies by designing global learning agendas and testing programs (A/B tests, conversion and brand lift studies, partner lift studies and so on) and doing research to help agencies understand and improve the effectiveness of their advertising across Meta's platforms and across their wider media portfolio

Work with Meta's industry leading measurement tools and measurement partners, to enable measurement practices such as randomized controlled trials-based experimentation, Marketing Mix Modelling and impression-level big data analytics. Where relevant, work with product and/or business engineering teams to identify and deliver relevant product adaptations or enhancements

Cultivate cross-functional partnership with internal teams such as Sales, Creative Shop, Business Engineering, and Product Marketing, in order to maximise client benefit and business impact, bridging the gap between measurement and other components of our client engagement strategies

Undertake data analysis to identify key impact opportunities, including developing queries to run against Meta's internal data infrastructure

Conduct in-depth standard and custom ad effectiveness meta-analyses and research studies to understand the relative impact of different marketing strategies across digital platforms and across media. Communicate these results to both specialist and generalist audiences, including simplification of complex concepts where relevant

Provide feedback to and collaborate with Product, R&D, and Partnerships to identify opportunities for new features, products, and partnerships and drive client engagement around measurement innovation, including product alphas and beta

Minimum Qualifications:

Currently has, or is in the process of obtaining a Bachelor's degree in a directly related field, or equivalent practical experience. Degree must be completed prior to joining Meta Bachelor's degree in a directly related field, or equivalent practical experience5+ years…