Senior Vice President, Digital Investment (Digital & Social

Company description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry.

Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

This position requires a highly motivated person to assist in the day to day execution of an enterprise level retail account.

The Senior Vice President, Digital Investment will be responsible for activating social/digital strategic plan development and all aspects of implementation. This individual will learn and embody Zenith’s vision of Live ROI as a mantra and manage several direct reports.

Please note: this role requires a paid social or digital media planning/buying background.

• Lead a 40+ person team;
  Oversee 4 VPs who manage a large portfolio of multiple pillars and ensure social/digital planning and buying execution excellence
• Knowledge of search, audio and programmatic as well as B2B
• Provide leadership/motivation and convey the vision and values of Zenith to media staff
• Collaborate with all media channel team leads to develop and execute holistic omni-channel media solutions
• Plays a leading role in all aspects of campaign management including vendor liaison and reporting
• Provide thought leadership, consultation and act as a voice for digital/social media
• Establish and grow relationships with senior media clients, as well as be a key agency contact and internal agency partner
• Work with VPs to continue to identify the development and documentation of social/paid social best practices and formal training to improve operational efficiencies within the team and the group
• Enjoy being a key partner to digital/social media publishers and partners with an eye to identifying client innovation opportunities
• Stay apprised of new technologies and trends and a keen understanding of digital/social landscape to incorporate into media driven solutions and business building ideas
• Training/Support for Assistant Planners in billing, reporting, trafficking, analytics and research
• Assist in presentation of data, insights and media to clients
• Intimate knowledge of consumer habits & touchpoints, i.e. magazine, digital mobile, social, video
• Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
• Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations
• Assist team in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations
• Draw actionable insights based off syndicated data, Nielsen, Comscore, Strategy, TNS, ad relevance and Quantcast
• Create dynamic presentations that effectively communicate to our clients
• Maintain a knowledge of all ad serving platforms across platformw
• Prepare and deliver buying and or digital trafficking specs and guidelines
• Manage workflow, efficient and profitable servicing of client(s), staffing levels, fosters healthy team structure, team assignments
• Responsible for all revenue management and reporting to EVP

• B.A. or B.S. in Marketing, Advertising or related field
• 12+ years of digital media buying/planning experience
• 8+ years of management experience
• Experience planning digital campaigns for products in both the B2C and B2B space and ability to confidently present these to clients…