Associate Director, SEO
Listed on 2026-08-22
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IT/Tech
SEO, Digital Marketing
ABOUT VAYNERMEDIA
Vayner Media is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney.
Vayner Media is part of the VaynerX family of companies.
Vayner Media is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney.
Vayner Media is part of the VaynerX family of companies.
Vayner Media is looking for an Associate Director of Organic Search to lead SEO & AEO engagements and elevate our agency's organic search offering across a portfolio of high-profile client accounts. In this senior role, you will architect the strategic vision spanning traditional SEO and Answer Engine Optimization (AEO), ensuring our clients achieve meaningful visibility not just in blue-link results, but inside AI-generated answers on major LLM platforms like Google AI Overviews, ChatGPT, and Gemini.
You will guide a team of organic search professionals, collaborate cross-functionally with media, content, creative, and engineering teams, and serve as a thought leader who keeps Vayner Media's search practice on the cutting edge. This is a role for someone who can think at a systems level, drive measurable outcomes, and bring contagious energy to a fast-moving, culturally plugged-in agency.
AREAS OF RESPONSIBILITY
- Lead and mentor a team of organic search Managers by setting performance goals, fostering a culture of continuous improvement and learning, and ensuring consistent application of best practices across all campaigns
- Define and lead the overarching organic search strategy across all assigned client accounts, aligning SEO & AEO initiatives directly to each client's business objectives, revenue targets, and customer growth goals
- Analyze performance data holistically across Google Search Console, GA4, and enterprise SEO platforms (SEMrush, Ahrefs, Conductor, Bright Edge, etc.), translating insights into clear strategic adjustments and executive-ready reporting
- Collaborate cross-departmentally with paid media, content, creative, and engineering teams to embed SEO & AEO best practices into every touchpoint of the digital experience
- Present organic search strategy, performance, and competitive landscape to senior client stakeholders in a clear, compelling, and ROI-focused manner
- Lead comprehensive technical SEO programs, including site architecture, Core Web Vitals, mobile optimization, crawl/index health, and advanced schema markup implementation to ensure client sites are structurally sound for both traditional crawlers and AI-driven retrieval systems
- Experiment and scale AEO strategies: optimize content and structured data to earn citations within AI-generated answers, develop new KPIs to quantify brand visibility inside LLMs, and systematize proven tactics across accounts
- Drive local SEO strategy for multi-location and regional clients, including Google Business Profile optimization, local listing management, geo-targeted content, and localization frameworks for international, multi-language accounts
- Implement AI-powered tooling and automation across the organic search workflow. Leverage generative AI for scalable content optimization, automate internal linking and entity extraction pipelines, and monitor real-time intent shifts to keep strategies ahead of algorithm changes
- Track Google core algorithm updates,…
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