Digital Content & UX Specialist

Overview

We are seeking a Digital Content & UX Specialist to support the Digital Team in improving the digital experience of our customer-facing web content while contributing to a collaborative, high-performing, and values-driven workplace. The ideal candidate is highly detail-oriented, collaborative, and passionate about fashion, technology, and how design can enhance customer journeys in a fast-paced, omnichannel environment. This position is primarily based in our Greenpoint, Brooklyn office and follows a hybrid schedule, dependent on role and business needs.

Essential Functions:

• Collaborate with designers, merchandisers, developers, and marketers to ensure site content applies user experience best practices while also staying on brand.
• Maintain, update, and organize content across our CMS, various admin platforms, and our digital asset management system.
• Tag, categorize, and audit content accurately, following established taxonomies and guidelines.
• QA content across pages to catch errors, inconsistencies, and formatting issues.
• Track performance tied to content changes and ensure KPIs are met while optimizing appropriately.

• Review customer-facing pages for UX and UI consistency and best practice, flagging issues and seeing them through to resolution.
• Assist in documenting templates, page structure updates, and content guidelines for consistency and success measurement.
• Support the creation of mockups or annotated screenshots to communicate proposed changes.
• Participate in feedback rounds on new designs or content updates, offering clear and constructive notes.
• Project manage the CRO roadmap and keep cross-functional members (internal and external) accountable.

• Other related duties as assigned.

Skills & Requirements:

• Bachelor's degree in a related field (Communications, Marketing, Digital Media, UX/HCI) preferred, or equivalent experience.
• 2+ years experience in related roles preferred.
• Detail-oriented creative thinker with strong organizational, communication, and problem-solving skills. Able to interact professionally across all levels of the organization.
• High levels of accountability and reliability, with a proven ability to take initiative and follow through on commitments.
• Experience contributing to team-based goals and achieving results through collaboration.
• Comfort navigating and working in web-based platforms, CMS tools, and admin interfaces, with a foundational understanding of UX and UI principles and best practices.
• Experience working with spreadsheets (Google Sheets, Excel or similar), reporting tools, coding (HTML/CSS/Java script), exposure to design tools such as Figma, Canva, or Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), and proficiency with AI tools.
• Basic SEO knowledge and familiarity with how content choices affect search visibility.
• Passion for ecommerce and customer-facing digital experiences, especially for lifestyle brands.
• Interest in analytics and data.
• Experience tagging, categorizing, or organizing digital content at scale.
• Habit of documenting work clearly and eagerness to ask questions and suggest improvements.
• Proficiency with Microsoft Office.

• Prolonged periods of sitting at a desk, working on a computer, standing, and bending.
• Must be able to lift 15 pounds occasionally.
• Must be able to access and navigate various departments at the organization’s facilities.

• Comprehensive medical, dental, and vision coverage
• 401(k) retirement plan with company match (eligibility based on hours worked)
• Generous paid time off and paid holidays
• Hybrid or flexible work environment (role-dependent)
• Company-paid life insurance and disability coverage
• Optional critical illness and accident insurance
• Employee Assistance Program (EAP)
• Clothing allowance and generous discounts on merchandise
• Discretionary bonus opportunities (role-dependent)
• Employee referral incentives and commuter benefits

$66,500 – $80,000 depending on experience, skills, and qualifications.

Compensation and benefits may vary based on role, location, and eligibility. The company reserves the right to modify compensation and benefit programs at any time, in accordance with applicable laws.

J.McLaughlin is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected status.