Growth Lead

Graphite is a technology-enabled growth agency that helps fast-growing companies like Masterclass, Notion, and Better Up unlock sustainable revenue through content, SEO, and AEO.

We're obsessed with impact. It's foundational to who we are, why we're successful, and how we approach delivering outcomes for clients and ultimately, everyone on the internet. We are a fully distributed company with team members located across North America, Latin America, and Europe.

The rapid growth of our technology-enabled agency business has put us in an exciting position to grow our team of strategic accounts, which has been foundational to our agency's success.

As a result, we are eagerly searching for an experienced Growth Lead (SEO + AEO + Content) with a strong academic background in business or any STEM-related major to support our growth. This role requires you to be resourceful, creative, and persistent to make growth marketing a successful strategic initiative for partners.

You are obsessed with learning and developing new skills. You feel comfortable taking full ownership of your projects and working in a performance-driven environment while cultivating a strong sense of teamwork and collaboration.

This role is based in the New York City metro area. As we build a larger team in the city, we will expect you to work from our future office in person 2-3 days a week, with the flexibility to work remotely when you need to. You should be within commuting distance of New York City.

Come join us and help us create the best content, everywhere that matters!

• Work collaboratively on complex, large-scale, time-critical SEO/AEO projects.
• Forecast performance, set targets, build reporting, and communicate pacing towards targets.
• Monitor the performance of top consumer tech companies we work with and their competitors.
• Analyze digital marketing campaigns and website performance, identify trends, and provide recommendations.
• Conduct A/B tests that optimize the overall marketing program.
• Craft compelling business cases for growth marketing projects, including opportunity sizing with Analytics and Finance teams.
• Identify, evaluate, and prioritize scalable web platforms and page-level SEO projects based on traffic and revenue growth opportunities.
• Coordinate with data science to perform analysis on organic traffic changes.

• SEO + AEO + Content: 4+ years of agency or in-house experience with technical SEO and content strategy, and/or general experience and awareness of the digital marketing space, including paid search, SEO, AEO, social, and other digital marketing strategies. Programmatic SEO is a huge plus!
• Data Analysis:
  Exceptional data analysis skills (you are the go-to spreadsheet person on your team).
• Paid Search:
  Either agency or in-house experience with PPC, SEM, paid search, and paid ads.
• Product:
  Excellent product sense and solving challenging problems with simple, elegant product solutions.
• Web & App:
  Strong understanding of how the web and native app ecosystems work.
• Tools:
  Experience working with several data and product tools (Google Analytics, Excel, Data Studio, Amplitude, SEMRush, Ahrefs, Asana, Jira, etc.).
• People management:
  Experience overseeing and managing a team of direct collaborators.
• Project Management:
  Experience managing client deliverables promptly, leveraging communication to ensure all strategies and deliverables land on time.

• Programmatic SEO:
  Beyond best practices, we build SEO engines that scale. Indexation and architectural components, testing infrastructure, and high-quality dynamically created local and marketplace content that fulfills the user's intent.
• Premium Data-Driven Content:
  We use proprietary technology…