ECommerce Director

Overview

The Director of eCommerce is responsible for the day-to-day management, execution, and optimization of the Retrofête and Seroya Shopify websites. Reporting to the SVP, Marketing & Digital, this role ensures both digital storefronts deliver best-in-class customer experience while supporting the Company’s commercial objectives.

• Own the day-to-day management of the Retrofête and Seroya Shopify websites.
• Ensure website content, collections, promotions, navigation, product launches, and seasonal campaigns are executed accurately and on schedule.
• Maintain site accuracy, including product information, pricing, imagery, promotional messaging, and content updates.
• Oversee homepage updates, landing pages, and overall website presentation to ensure a seamless shopping experience.
• Continuously evaluate and improve the customer journey across desktop and mobile experiences.
• Conceptualize and build content-driven pages such as brand storytelling, campaign, and shoppable editorial pages that create unique, immersive on-site experiences.

• Serve as the primary business owner for the Shopify Plus platform.
• Maintain expert, up-to-date knowledge of the Shopify Plus platform, ecosystem, and best-in-class apps/integrations to guide platform strategy.
• Partner with third-party vendors to manage platform enhancements, integrations, and issue resolution.
• Oversee quality assurance testing for new functionality, website updates, and promotional launches.
• Continuously assess new technologies, tools, and platforms across the site evaluating fit, ROI, and feasibility before recommending adoption.
• Monitor website performance, functionality, and usability, proactively identifying opportunities for improvement.
• Prioritize and manage website enhancement requests and platform optimization initiatives.
• Identify opportunities to leverage emerging AI technologies and Shopify capabilities to enhance the customer experience, improve site performance, and streamline internal workflows.
• Evaluate, test, and implement new AI-driven functionality and platform enhancements.

• Monitor website performance and key eCommerce metrics, including revenue, conversion rate, average order value, sessions, bounce rate, and revenue per visitor.
• Develop recurring business reports and dashboards that provide actionable insights.
• Analyze customer behavior and website performance to identify opportunities for continuous improvement.
• Make data-driven recommendations to optimize site functionality and overall customer experience.

• Partner with Digital Merchandising to ensure products, collections, and site content are executed accurately and support merchandising strategies.
• Collaborate with the Marketing & Digital teams to implement campaigns, promotional messaging, and digital content across both brand websites.
• Work closely with the Art team to ensure visual assets and brand storytelling are executed consistently online.
• Coordinate with Planning & Operations to support product launches, inventory visibility, and seasonal initiatives.
• Partner with internal and external partners to prioritize website enhancements, troubleshoot issues, and improve overall platform performance.

Lead, coach, and develop two direct reports, fostering a collaborative and high-performing team environment.

Establish priorities, workflows, and best practices for website operations and execution.

Manage multiple projects simultaneously while ensuring timely delivery and operational excellence.

Encourage continuous improvement and innovation across the eCommerce function.

• 6-8+ years of progressive eCommerce experience, preferably within fashion, luxury, or consumer brands.
• Hands-on experience managing Shopify Plus Websites.
• Strong understanding of website operations, content management, and eCommerce best practices.
• Experience with Google Analytics, Shopify Analytics, and website reporting tools.
• Strong analytical, organizational, and project management skills.
• Excellent communication and cross-functional collaboration abilities.
• Experience leading and developing direct reports.

Curiosity for emerging technologies, including AP, and a passion for leveraging innovation to enhance the digital customer experience.

• Salary Range: $130,000 - $150,000

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)