Digital Marketing Associate

The Rug Company is recognized internationally as the leading name for contemporary handmade rugs. Combining exceptional quality with original design and flawless service, we use age-old weaving techniques to create rugs that are precious and unique. We are dedicated to creating luxury design, that is authentically crafted. Through using honestly sourced raw materials, we can ensure that each design will last for generations.

Over the years, The Rug Company has collaborated with some of the world’s leading creatives, from esteemed fashion houses to profound artists – each designer bestows something unique. At the heart of the brand is our in-house studio, who pioneer each design with unparalleled expertise.

As a Digital Marketing Associate
, you will be responsible for executing The Rug Company's digital marketing plan and reporting on outcomes, with a focus on acquisition, retention, and engagement across both our B2B and B2C audiences.

The role spans all digital marketing channels — Social Media, Email Marketing, Paid Search, Paid Social, website maintenance, SEO/GEO and third-party retailers and will play an active part in building new capabilities as the brand grows. You will work closely with internal teams and external agency partners, contributing to campaign execution, data-driven reporting, and continuous improvement across all touchpoints.

This role is part of the Marketing and Digital team. The Digital Marketing Associate reports to the Integrated Marketing Manager with a dotted line to the Digital & Ecommerce Manager and works closely with the Creative and CRM teams.

• Plan and execute the organic social media calendar across key platforms (Instagram, Pinterest, Linked In, You Tube and others as relevant) to align with the overall brand marketing calendar and channel rollout strategy.
• Manage and grow The Rug Company's You Tube presence, coordinating video content planning, uploads, metadata optimization, and performance reporting.
• Engage with clients, designers and followers on social channels appropriately to build community and increase engagement on owned channels.
• Source, organize and manage rights and posting of all project imagery in DAM system.
• Monitor social media performance, identify trends, and share insights to inform content and campaign strategy.
• Brief the creative team and align on brand standards for content needed across each channel.

• Own the end-to-end build and deployment of email marketing campaigns and automated flows, ensuring best practices are maintained across all sends.
• Collaborate with CRM manager to monitor and manage data transfer into and out of the email marketing system, ensuring compliance with regulations.
• Manage email personalization and segmentation strategy, reporting on effectiveness and proposing improvements.
• Measure and report on email and automated flow performance, providing actionable insights for company wide reporting.

• Communicate with digital agencies managing Paid Social and Paid Search ensuring they have up-to-date creative assets, copy and performance feedback.
• Brief new creative requirements to internal teams and manage the approval process.
• Report on ad effectiveness to support a continuous test-and-learn approach.

• Leverage first- and third-party data to generate actionable insights for on-site SEO and GEO improvements, including copy and content opportunities.
• Liaise with internal stakeholders to identify and action key SEO and GEO priorities.
• Produce thorough reporting through dashboards and ad hoc reports to support sprint planning and strategic decisions.

• Update website editorial pages to support marketing initiatives (homepage,…