Director, Social

WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS

Known is what happens when a data science firm and a creative agency stop arguing and start collaborating. We were built from scratch with PhD data scientists and award-winning creatives working on the same briefs, from day one. That structure earned us an Ad Age #3 A-List ranking, back-to-back Data & Insights Agency of the Year wins, plus Emmys, Cannes Lions, Clios, and Effies across clients in finance, tech, entertainment, consumer goods, and real estate.

We're distributed across the U.S. and unapologetically ambitious.

If you're tired of choosing between doing smart work and doing creative work, you'll fit right in here.

About the role:

Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes.

As Director, Social, will lead a group of paid social team members in best in class campaign management, paid social strategy creation and implementation, tracking performance against goals, and adherence to deadlines and best practices, among other topics. You will be responsible for your team’s communication of performance both internally to teams at Known as well as externally to clients. You will work collaboratively with other internal teams and vendors, including Analytics, Data Scientists, Media Strategy, platform reps to continually push the envelope on innovative Paid Social activation and measurement.

• Drive performance for paid social campaigns and amaze our clients, both by meeting their targets and creating insightful narratives
• Design and author overall team strategy and media approach to paid social management across multiple clients and business objectives
• Ensure reporting of social performance to clients is of a high standard and build a narrative for the development of the account
• Ensure best practices are met across all sectors of paid social planning and buying, as well as knowledge sharing across teams
• Build strong relationships with platform reps and identify partner vendors for future collaboration
• Manage and develop direct reports and be responsible for complete team development
• Be a point of escalation, identifying and resolving problems in a client-centric environment and coordinating efforts across the team
• Manage achievement of KPIs and deadlines
• Understanding the client’s overall business objectives and translating them into paid social strategy;
  Coordinate social strategy with other media channels and find areas for cross channel collaboration
• Day-to-day management and coordination of advertising spend you’re responsible for, including working with channel specialists on strategy, insights, optimizations, and improvements
• Communicating how modern techniques (e.g. optimization algorithms, automation, and AI) can be used to optimize KPIs in the context black-box algorithms in different social channels
• Building analyses, stories, and presentations for client media plans and reports
• Developing POVs on key paid social landscape updates, showcasing your abilities to share proactive thought leadership with Known teams and clients

• A degree from a well-regarded college or university. STEM degrees are preferred.
• 8+ years of hands‑on experience in management of the buying, strategy, and execution of highly data‑driven performance and brand Paid Social campaigns, ideally in a digital agency environment
• 4+ years of experience managing direct reports; experience managing large teams is a plus
• A firm understanding of how Paid Social works with Display Media, Paid Search, SEO, Mobile, Organic Social, etc
• Fluency with analytics, attribution and measurement systems
• Experience running B2B campaigns on social channels such as Linked In and Meta
• Experience contributing to new business pitches, while showcasing an agency’s differentiators and core value proposition
• Experience auditing a clients social channels
• Broad range of experience…