B2B Marketing Analyst

B2B Marketing Analyst

W2 contract, min of 12 months

ONSITE out of NYC offices Target W2 $ 70-76/hr

Our client's B2B Ads division is looking for a highly strategic, data-driven Marketing Analytics Contractor to build and operate the analytical engine that powers all major decisions across their growth marketing motion. This role sits at the core of their acquisition, lifecycle, and revenue strategy-helping the team uncover insights, run experiments, and optimize full-funnel performance with speed and precision. You will work across channels, systems, and teams to ensure marketing is grounded in truth, guided by data, and aligned to business impact.

If you excel at turning complex data into actionable insight and want to help scale a world-class growth engine, this role is for you.

• Track performance across all marketing channels (paid, organic, email, web, events, content, ABM) through to revenue.
• Build dashboards and automated reporting that reflect real-time performance and alignment with business KPIs.

• Run cohort analyses to understand lead quality, channel efficiency, conversion velocity, and ROI.
• Forecast pipeline, revenue contribution, and performance scenarios to guide planning and budget allocation.

• Ensure fast insight cycles across experiments, campaigns, and content releases.
• Partner with growth marketers to recommend test designs, evaluate results, and guide investment decisions.

• Own KPI frameworks for acquisition, lifecycle, and funnel performance.
• Identify gaps, diagnose funnel issues, and recommend actionable improvements.

• Build and maintain clear funnel views (lead MQL SQL opportunity revenue).
• Deliver weekly, monthly, and quarterly reporting with data-backed insights and narratives.

• Are an analytical storyteller-able to turn raw data into clear, actionable insights
• Understand full-funnel B2B marketing and the relationship between channels, content, and revenue
• Are hands-on with marketing systems and able to troubleshoot, build, and optimize data workflows
• Can partner cross-functionally with Demand Gen, Content, Product Marketing, Sales, and Rev Ops

• Marketing decisions are consistently data-backed
• The team has real-time visibility into performance
• Experiments are run quickly and insights are actionable
• Campaign and content ROI becomes clearer and more predictable
• Funnel efficiency and pipeline contribution steadily improve

• 8+ years in marketing analytics, growth analytics, revenue operations, or similar roles

• Salesforce CRM, Pardot (Account Engagement), Adobe or Google Analytics, (Bonus) Looker, Snowflake, Tableau, or B2B attribution platforms
• Strong command of B2B funnel analytics and attribution
• Advanced skills in spreadsheet modeling and business insights
• Experience building dashboards and forecasting models
• Ability to translate data into decisions with speed and clarity

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