Sr. Audience Analytics Manager

** THIS IS A HYBRID ROLE IN NYC - DO NOT APPLY IF YOU ARE NOT ABLE TO BE ON SITE 3X A WEEK - RELOCATION WILL NOT BE OFFERED - NO VISAS/THIRD PARTIES**

** CANDIDATES COMING FROM MEDIA AND ENTERTAINMENT ARE HIGHLY PREFERRED **

• Partner closely with Ad Sales and client-facing teams to understand advertiser needs and develop scalable audience solutions that support revenue growth.
• Build and manage a portfolio of enterprise audience products, including standardized audience definitions, audience packages, and reusable audience segments that can be leveraged across multiple business units.
• Develop sales enablement materials including audience profiles, one-pagers, methodology documentation, and pitch materials that clearly communicate audience composition, scale, insights, and overall business value.
• Partner with Audience Analytics leadership to assess audience performance, uncover new opportunities, and improve audience offerings based on advertiser demand and campaign results.
• Coordinate audience activation across Google Ad Manager (GAM), DSPs, DMPs, clean rooms, identity platforms, and other advertising technologies.
• Serve as a key liaison across Audience Analytics, Ad Sales, Product, and Engineering, ensuring audiences are properly developed, documented, governed, and delivered.
• Manage the full lifecycle of enterprise audience products, including intake, prioritization, development, documentation, governance, activation, and ongoing optimization.
• Help establish best practices, operating processes, and documentation standards for audience development and activation across the organization.

• 6-10 years of experience within audience strategy, advertising technology, marketing technology, customer analytics, audience development, sales strategy, digital media, or a related area.
• Strong understanding of the digital advertising ecosystem, including audience segmentation, identity resolution, consumer data products, and audience activation.
• Experience partnering with Ad Sales, Sales Strategy, Marketing, Product, Analytics, or similar teams to develop advertiser-facing solutions and support revenue-generating initiatives.
• Proven ability to translate business and advertiser requirements into scalable audience products and repeatable operational workflows.
• Hands-on familiarity with audience and advertising platforms such as CDPs, DMPs, DSPs, clean rooms, identity platforms, and other AdTech solutions.
• Strong analytical capabilities with experience evaluating audience performance, campaign effectiveness, and audience utilization.
• Excellent project and stakeholder management skills, with the ability to coordinate initiatives across both technical and business teams.
• Strong written and verbal communication skills, including experience developing executive presentations, sales materials, and client-facing documentation.
• Bachelor's degree required; advanced degree preferred.
• Experience with in publishing, digital media, advertising technology, audience measurement, first-party data, or enterprise audience platforms is highly preferred.