Senior Negotiator, Digital Investment

Company description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry.

Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Overview:
This position requires a highly motivated person to assist in the day to day execution of a(n) account(s). They will be activating digital strategic plan development and all aspects of implementation. This individual will learn and embody Zenith’s vision of Live ROI as a mantra.

• Assist with planning and implementation for client accounts across digital and print
• Plays a leading role in all aspects of campaign management including vendor liaison and reporting
• Training/Support for Assistant Planners in billing, reporting, trafficking, analytics and research
• Assist in presentation of data, insights and media to clients
• Intimate knowledge of consumer habits & touchpoints, i.e. magazine, digital mobile, social, video
• Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
• Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations
• Manage direct digital/offline campaigns reaching broad audiences designed for mass reach - manage a range of campaigns from standard OLV/Display to large scale branded content from media plan negotiation to final reporting
• Assist supervisor in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations

• Draw actionable insights based off syndicated data, i.e. competitive, consumer etc.
• i.e. Nielsen, Comscore, Strategy, TNS, ad relevance, Quantcast, and others
• Build relationships with vendors to analyze value and applicability of media vehicles for client media plan
• Create dynamic presentations that effectively communicate to our clients

• Maintain a knowledge of all ad serving platforms across platform: DCM, Innovid, Double Verify
• Prepare and deliver buying and or digital trafficking specs and guidelines
• Conquer Magazine Positioning Reports
• Continuously search for opportunities to be positive and to share the positive side to every situation

• B.A. or B.S. in Marketing, Advertising or related field
• 2+ years of digital media buying/planning experience
• Experience planning digital campaigns for products in both the B2C and B2B space and ability to confidently present these to clients both on the phone and in-person
• Must have excellent verbal and written communication skills, interpersonal skills, detail-orientation, follow-though skills
• Must have strong analytical, research, and quantitative skills
• Must have hard-working, resourceful and thrive in a fast-paced environment
• Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.

• Must possess/develop a strong understanding of the technology marketplace including awareness of key publishers, products and trends

• Experience with Prisma and TTD preferred
• Experience with Data/ Analytics Platforms:
  Kantar, IQVIA, Comscore, PowerBI

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all…