Senior Group Director, Business Analytics

Required Skills

• Healthcare Marketing Analytics

• Initiative

• Data and Analytics

• Data Science and Analytics

External facing responsibilities:

• Strategic Analytics Partnership
• Serve as the senior analytics advisor supporting HCP and DTC business teams across marketing, media, commercial, and analytics functions.
• Consult with clients to identify business problems, commercial opportunities, and measurement priorities across the entire customer journey.
• Develop client-specific measurement strategies aligned with brand objectives, omnichannel engagement, and commercial KPIs.
• Translate complex analytical findings into clear business recommendations and executive-level narratives.

• Lead development of integrated measurement plans spanning:
  
  HCP media
• DTC media
• Omnichannel engagement
• Audience activation
• Define KPI frameworks that connect media performance to business outcomes including:
  
  Qualified HCP reach
• Audience quality
• Patient engagement
• New-to-Brand prescriptions (NBRx)
• Total prescriptions (TRx)
• Brand adoption
• Commercial performance

• Incrementality testing
• Cross-channel attribution
• Marketing Mix Modeling (MMM)
• Multi-touch attribution (where appropriate)
• Audience quality measurement

• Partner with Audience Intelligence teams to develop data-driven audience strategies across HCP and DTC campaigns.
• Guide application of:
  
  Physician-Level Data (PLD)
• Claims data
• First-party customer data
• Identity resolution
• Audience segmentation
• Journey analytics
• Ensure audience strategies are measurable and aligned to business objectives.

• Define and execute client data strategies that maximize value from:
  
  First-party data
• Claims data
• Physician-level data
• Identity graphs
• Data clean rooms
• Aggregated and person-level datasets
• Identify opportunities to integrate new healthcare data assets into measurement and optimization frameworks.

• Advise clients on emerging healthcare analytics capabilities including:
  
  AI-enabled analytics
• Predictive analytics
• Audience intelligence
• Decision support systems
• Privacy-safe measurement
• Evaluate research partners, measurement vendors, and healthcare data providers.
• Develop POVs on emerging technologies affecting healthcare marketing measurement.

Team Leadership

• Lead, mentor, and develop Business Analytics team members.
• Build career development plans and analytical capabilities across the organization.
• Foster a culture of curiosity, collaboration, innovation, and continuous learning.

• Serve as the connective layer across:
  
  Business Analytics
• Audience Intelligence
• Data Science
• Data Management
• Comms Design
• Investment
• Ensure analytics outputs are integrated into campaign planning, optimization, and commercial decision-making.

• Develop playbooks, best practices, and governance for:
  
  Measurement planning
• Campaign analytics
• Omnichannel reporting
• Audience analytics
• Insight generation
• Business storytelling
• Standardize methodologies while allowing flexibility for client-specific needs.

• Support new business opportunities through analytics thought leadership and solution development.
• Identify opportunities to expand analytics capabilities across brands and portfolios.
• Contribute to POVs, innovation initiatives, and healthcare analytics offerings across the agency.
• Support revenue growth through expanded analytics consulting and measurement capabilities.

• Stay informed on developments in:
  
  Healthcare marketing
• Pharmaceutical commercialization
• Omnichannel engagement
• Audience intelligence
• AI
• Marketing science
• Represent the agency at industry conferences and client forums.

• Healthcare Marketing Analytics
• Deep understanding of HCP and DTC marketing ecosystems.
• Experience with pharmaceutical commercialization and omnichannel engagement.
• Knowledge of physician engagement, patient journeys, and healthcare customer behavior.
• Advanced Measurement

• Marketing Mix Modeling (MMM)
• Incrementality testing
• Cross-channel measurement
• Attribution methodologies
• Audience quality frameworks
• ROI measurement
• Media effectiveness
• Commercial KPI development

• Physician-Level Data (PLD)
• Claims data
• Prescription data (NBRx/TRx)
• First-party customer data
• Identity solutions
• Data clean rooms
• Aggregated and person-level healthcare datasets

• Ability to translate ambiguous business questions into measurable analytics strategies.
• Strong problem-solving and hypothesis-driven thinking.
• Experience leading executive client conversations and influencing strategic decisions.

• Proven ability to lead multidisciplinary analytics teams.
• Strong stakeholder management across technical and non-technical audiences.
• Experience managing complex cross-functional initiatives.

• Exceptional presentation and storytelling skills.
• Ability to translate complex analytics into compelling business…