Manager, Data Operations & Analytics

The Company:

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

The Data Operations team provides oversight of the data generated throughout the campaign delivery and performance optimization throughout its lifecycle. They will also work with other internal practice teams of Digital Analytics, Planning, and Digital Investment. This resource will provide oversight of all digital media buys to ensure that they are following process, purchased, and inputs according to organizational standards. This role requires a strong familiarity with all available analytics and technology tools, both syndicated and proprietary.

Candidate must have a mindset towards fostering processes through automation.

The Manager of Data Operations & Analytics serves as a strategic bridge between Digital Media, Analytics, and offshore technology teams, ensuring optimized campaign delivery and performance through robust data governance, process automation, and technical excellence across all phases of campaign management. This role is responsible for guiding the development, oversight, and execution of data-driven solutions that enable reliable, governed data flows—leveraging API connections, ETL/ELT processes, and data accuracy initiatives to support both internal operations and client deliverables.

The Manager leads a specialized team of analysts on high-profile client engagements, empowering them to analyze performance data and deliver actionable, data-driven insights that shape strategic marketing direction while collaborating with media planners, strategists, and media partners to monitor live campaign performance and create optimization recommendations. This position uniquely combines operational leadership and technical acumen—balancing process innovation, data governance, and analytical rigor to drive operational excellence and competitive insights for both internal teams and external client partnerships.

• Strategic Data Leadership:
  Develop, implement, and maintain scalable data strategies, technical solutions, and data governance processes to address unique business challenges and account objectives.
• Team & Stakeholder
  
  Collaboration:
  
  Serve as the liaison among internal digital, marketing science, analytics, investment teams, offshore resources, and external partners to ensure cohesive data integration, campaign tracking, and project alignment.
• Project & Process Management:
  Manage projects from requirements definition to completion, ensuring clear communication, timely delivery, and resolution of roadblocks through project management best practices and platforms.
• Data Operations & Quality Assurance:
  Oversee the integrity and quality of data generated throughout campaign delivery and optimization life cycles. Lead efforts in data harmonization, cleansing, QA, and reconciliation to ensure flawless performance tracking and reporting.
• Campaign Oversight:
  Provide oversight of digital media buys and data flows, ensuring processes are followed and all activities meet organizational and industry standards across programmatic, digital, search, social, and offline media channels.
• Innovation & Automation:
  Drive adoption of the latest data operations methodologies and leverage automation to increase efficiency and data accuracy within operational processes.
• Mentorship & Leadership:
  Provide guidance and oversight to team members, promote a collaborative and positive team environment, and champion continuous learning and professional development.

• Analyze data, extract knowledge, and story-tell with visual aids to multiple audiences (internal…