Senior Director, Marketing Technology

About

The Role

The Senior Director, Marketing Technology is CBRE's global AI-first marketing technology leader, responsible for defining how artificial intelligence, automation, and customer data power scalable, measurable marketing outcomes across the enterprise.

• Define and own CBRE's AI-driven global Mar Tech strategy, spanning marketing automation platforms, customer data platform and identity strategy, consent and privacy management, orchestration, analytics enablement, and AI-powered segmentation, scoring, and decisioning.
• Establish a forward-looking capability and investment roadmap that continuously evolves with advances in AI models, platform innovation, data regulations, intelligent journey orchestration, personalization decisioning, and marketer needs.
• Set clear strategic principles for how AI is embedded across marketing systems — from data ingestion through activation and measurement.
  
  Note:
  
  platform-level AI strategy (how systems are configured and what they do) is the domain of this role; organizational adoption and change management around AI is led in partnership with the Director, Marketing AI & Innovation.

• Serve as the business owner of the marketing technology ecosystem, accountable for scalability, resilience, performance, and value creation.
• Own vendor strategy and relationships across Mar Tech, customer data, and AI-enabled platforms. Lead contract negotiations, renewals, and vendor performance management in partnership with Procurement.
• Evaluate platforms through an AI-first, enterprise-scale lens, including depth of native AI capabilities, integration of predictive and generative models, explainability, governance controls, and ability to operationalize intelligence.
• Own and manage the Mar Tech budget, including platform investment prioritization, renewal decisions, and ROI tracking.
• Lead prioritization of platform investments and enhancements related to Mar Tech systems and AI capabilities in partnership with technology, analytics, and data teams.

• Own the strategy for how customer data is structured, governed, and activated within marketing systems to enable compliant, AI-driven personalization at scale.
• Define standards for identity resolution, audience taxonomy, segmentation logic, and AI output activation across Mar Tech platforms.
• Partner closely with privacy, legal, and data governance teams to ensure responsible use of data and AI while maintaining speed and flexibility.

• Build and lead a global enablement program that drives adoption across marketing technology platforms and marketing teams.
• Define success metrics for adoption, utilization, automation maturity, efficiency gains, and contribution to business outcomes.
• Support marketers with practical AI-enabled execution patterns across audience strategy, journey design, scoring, and automation.

• Lead a direct team with dotted-line oversight of regional Marketing Technology leads. Establish global governance standards, platform operating principles, and documentation expectations that regional leads carry into their markets.
• Serve as a strategic partner to global and regional marketing leaders, technology, analytics, and data science teams.
• Foster a culture of innovation, experimentation, and measurable impact across a geographically distributed team.
• Serve as a trusted thought partner on digital transformation initiatives that require AI, automation, and experience orchestration.

• 15+ years of experience in marketing technology, digital marketing, marketing operations, or related fields; B2B enterprise experience preferred.
• Proven experience defining and executing AI-driven Mar Tech strategies and operating models, including predictive modeling, automated decisioning, journey orchestration, and generative AI adoption.
• Deep knowledge of marketing automation, customer data platforms, consent management, CRM and customer data activation.
• Experience managing Mar Tech budgets and leading vendor negotiations and contract renewals at scale.
• Demonstrated ability to lead and influence in a global matrixed organization without direct authority over all contributors.
• Strong executive presence with the ability to present complex technical and strategic topics to senior leadership, including the CMO level.
• Strong leadership, change management, and stakeholder engagement skills.

This role defines how CBRE's marketing technology and AI capabilities are operationalized  turns customer data, automation, and intelligence into repeatable, governed, and measurable marketing capabilities — driving faster execution, stronger personalization, higher marketer productivity, and sustained business impact. In a company operating across 65+ countries with a complex, globally distributed marketing organization, this leader sets the…