Senior Manager, Digital Marketing & Growth

Topix Skin Health is a leader in physician-dispensed and science-led skincare, partnering with dermatology practices, medical spas, and aesthetic providers — and their patients — to deliver clinically-driven, private-label and branded products. We operate in a category experiencing durable growth: professional skincare now contributes a meaningful share of aesthetic practice revenue, and physicians are the most trusted validators in the purchase journey.

We are in the middle of a multi-year commercial and digital transformation. Our current flagship workstream is modernizing our Doctor Dispensed (DD) business — a new customer self-service portal, an AI-powered lead-generation platform, and a refreshed brand and web experience across our professional- and patient-facing websites. The platform side of that transformation is well underway. In parallel, we are building the digital marketing engine that spans our Science Brands portfolio.

What we need now is a senior digital marketing leader who can translate those investments into measurable awareness, demand, and conversion — starting with the DD transformation and extending across the broader portfolio over time.

This role is that leader.

Think of this role as the demand engine behind our digital platform: the person who converts a modernizing set of tools into a measurable pipeline of engaged practices, higher portal conversion, and sustained search visibility in the HCP and patient communities we serve.

We're seeking a senior manager to lead high-impact digital initiatives within the professional skincare space. This role sits at the intersection of digital marketing, demand generation, technical SEO, conversion optimization, and cross-functional advocacy. You will own the planning and execution of digital initiatives that drive awareness, demand, and engagement — while serving as a connective force across teams to ensure priorities move forward with clarity, alignment, and measurable impact.

This person is equal parts digital operator, growth thinker, and internal champion: someone who can translate business goals into smart digital programs, own the analytics that prove they worked, and advocate for priorities across marketing, sales, creative, IT, and external partners.

• Develop and lead integrated digital marketing strategies across paid, owned, and earned channels (email, web, paid media, organic and paid social, SEO, landing pages, webinars, events).
• Own digital strategy and editorial direction for both  (HCP) and  (patient/consumer).
• Partner with brand, product, sales, and creative teams to translate business objectives into measurable digital initiatives.
• Manage external agency partners — including our brand and website partners — with clear scope, KPIs, and accountability.
• Ensure digital programs are aligned with brand positioning, regulatory and promotional-review requirements, and go-to-market priorities.

• Own end-to-end HCP lead generation strategy — from awareness through MQL conversion — in partnership with our AI-powered lead generation program, which surfaces and scores prospect dermatology and aesthetic practices nationwide.
• Build, optimize, and manage lead journeys including landing pages, forms, email nurture programs, webinars, gated content, and multi-channel campaigns.
• Partner with Sales Operations and the sales leadership team to define MQL/SQL criteria, ensure lead quality, own the handoff SLAs, and close the loop on pipeline contribution.
• Continuously test and optimize campaigns to improve cost per qualified lead, lead velocity, and conversion to pipeline.

• Own the technical SEO program across both web properties: site…