MBA Marketing Intern – MarOps

• Implement and clearly document the company’s marketing technology strategy
• Work on technology and analytics projects across business functions, including close collaboration with sales, customer service, product management and product engineering
• Develop a vision for marketing technology architecture, including predictive models and efficient workflows across marketing disciplines from advertising to email
• Create scalable, innovative approaches to extracting, managing, and analyzing marketing performance data
• Collaborate with frontline marketers and senior leaders to measure campaign performance and achieve accurate revenue forecasts
• Coordinate with external agencies and vendors to implement web analytics and multi-touch attribution solutions
• Work with marketing team leaders to implement overarching processes across internal and external marketing functions
• Serve as interim head of marketing operations, with hands-on accountability for revenue-supporting automation, including AI

• Current MBA student in good standing; 2nd year preferred
• This internship requires 2 days in-office
• BA/BS with concentrations in computer science, marketing, business, finance or accounting are preferred
• Work experience of 3-4 years is preferred
• Highly analytical and data-driven marketer or business operations expert
• Preferred skills include proficiency in email deliverability, website analytics, A/B testing, conversion rate optimization, CRM processes and automation and email optimization
• Experience with analytic techniques, statistical modeling, and web analytics
• Strong skill with extracting patterns and action items from data
• Excellent communications skills when working with teammates who may be either data-driven or more qualitative
• Expert use of Hubspot, Looker Studio, and Google Analytics is a job requirement
• Strong working knowledge of project management tools including Notion and JIRA for documentation is a must
• Deep understanding of web-related behaviors and trends and ability to optimize for these
• Proficient use of various LLM-based artificial intelligence applications is required

Demonstrates expertise in marketing technology strategy implementation, data analysis, and campaign performance measurement. Proficient in utilizing tools like Hubspot, Looker Studio, and Google Analytics to drive marketing operations and optimize revenue-generating processes.

• Marketing Technology Strategy
• Data Analysis
• Web Analytics
• Email Optimization
• Project Management

• Email Deliverability
• A/B Testing
• Conversion Rate Optimization
• Statistical Modeling
• Predictive Modeling
• Data-Driven Marketing
• CRM Processes
• Automation
• Revenue Forecasting
• Pattern Extraction

• Excellent Communication
• Collaboration

• Marketing Operations
• Multi-Touch Attribution
• Web-Related Behaviors
• Marketing Performance Data
• Campaign Performance

• Hubspot
• Looker Studio
• Google Analytics
• Notion
• JIRA
• LLM-Based AI Applications