MarTech Lead, DCoE and MarTech, AWS Marketing

Mar Tech Lead, DCoE and Mar Tech, AWS Marketing

Job :  | Amazon Web Services, Inc.

We are seeking an experienced Senior Mar Tech Platform Specialist to lead the hands‑on implementation, optimization, and scaling of Adobe Experience Platform (AEP), marketo, SFDC, or any other marketing automation and its connected ecosystem within AWS Marketing. This role combines deep technical platform expertise with strategic operational thinking, owning everything from identity resolution and journey orchestration to the frameworks and processes that enable cross‑functional teams to deliver personalized customer experiences  ideal candidate thrives at the intersection of platform engineering and business strategy, translating complex organizational needs into scalable, production‑ready solutions while driving continuous improvement through data‑driven insights.

• Hands‑on experience, validation, and optimization of Adobe Experience Platform (AEP), including Real‑Time CDP, Adobe Journey Optimizer (AJO or AJO B2B), and Customer Journey Analytics (CJA)
• Translate campaign strategies into platform‑native journey architectures, defining entry criteria, branching logic, channel sequencing, and exit conditions
• Lead platform issue triage and resolution, working directly with Adobe technical teams on P0/P1 defects, patches, and production readiness gates
• Configure and maintain data ingestion pipelines, schema design (XDM), datasets, merge policies, destination syncs, and CJA reporting dashboards
• Configure, test, and launch automated campaigns, reporting, and list segmentation within Mar Tech Platform
• Troubleshoot technical challenges across platforms, design and implement solutions to overcome integration and performance issues
• Understand complex business problems, relate them to platform capabilities, and design scalable solutions that drive operational efficiency and business outcomes
• Build and implement Agentic AI solutions leveraging Adobe's AI Agent ecosystem and MCP server architecture to optimize marketing operations, automate workflows, and reduce manual intervention across the platform
• Develop and present data‑driven recommendations to leadership, synthesizing platform performance, adoption metrics, and opportunity analysis into clear narratives

• Experience in driving end to end delivery, and communicating results to senior leadership
• 6+ years of experience in Marketing Automation, Mar Tech, or Customer Data Platform roles
• 5+ years of hands‑on experience with Adobe Experience Platform (AEP), including Real‑Time CDP, AJO/AJO B2B, and CJA
• 5+ years of experience with marketing automation platforms (Marketo preferred), including campaign configuration, lead scoring, nurture programs, and API integrations
• Deep expertise in identity resolution architecture, XDM schema design, data ingestion (batch and streaming), merge policies, and audience segmentation

• Experience performing complex business case analysis to justify technical decisions and presenting the justification to management in a high‑level review
• Experience in Agile or Scrum software development methodologies
• Experience implementing change management successfully transitioning programs into large‑scale operations
• Familiarity with Salesforce (SFDC) and paid media platform integrations
• Experience with data visualization tools (Tableau, CJA, or equivalent)
• Data fluency, including ability to define KPIs, build measurement frameworks, perform root cause analysis, and present insights to executive audiences
• Certification in Adobe Experience Platform (AEP Developer or Architect) or Marketo Certified Expert
• Experience defining and implementing data governance frameworks and identity strategies across complex,…