Digital Marketing Director

EB5

Visa.io is a digital-first company focused on helping investors, families, advisors, and partners better understand the EB-5 visa process and related investment opportunities in the United States. We create clear, trustworthy, and accessible content for a global audience interested in U.S. immigration, investment, real estate development, job creation, and long‑term planning. Our work sits at the intersection of immigration, finance, real estate, and technology.

EB5

Visa.io is growing and looking for creative, detail-oriented people who can help build a strong digital brand, produce high-quality content, and communicate complex topics in a simple, polished, and engaging way.

We are looking for a qualified Digital Marketing Director to take the lead in developing successful, long‑term digital marketing strategies for our company. As a Digital Marketing Director, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward‑thinking ideas to build and maintain a strong company web presence.

You should be able to drive all digital marketing efforts to achieve our business objectives.

• Build our digital marketing roadmap.
• Manage all digital marketing channels (e.g., website, blogs, emails and social media) to ensure brand consistency.
• Measure ROI and KPIs and prepare a budget.
• Develop specific campaigns to create and maintain high levels of customer interaction.
• Oversee our social media accounts.
• Manage and improve online content, considering SEO and Google Analytics.
• Forecast sales performance trends and act proactively to increase our market segment.
• Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies.
• Motivate digital marketing team to achieve goals.
• Monitor competition and provide ideas to stand out.
• Stay up-to-date with digital technology developments.

• Proven work experience as a Digital Marketing Director.
• Demonstrable experience in designing and implementing successful digital marketing campaigns.
• Strong understanding of how all current digital marketing channels function.
• Solid knowledge of online marketing tools and best practices.
• Hands‑on experience with SEO/SEM, Google Analytics and CRM software.
• Familiarity with web design.
• Excellent analytical and project management skills.
• Strong team management and communication (written and verbal) skills.
• BSc degree in Marketing, Digital technologies or relevant field.
• Assess relevant skills and qualifications with our Marketing Director interview questions.