Senior Manager, Digital Commerce

• Lead identification and execution of opportunities to accelerate sales performance through promotional-effectiveness analysis and operational efficiencies
• Optimize AOV, conversion rate, and customer lifetime value initiatives; measure tests, campaigns, and product changes against benchmarks and drive next steps
• Develop commercial frameworks to forecast revenue and profitability across current and emerging digital channels
• Deliver performance-driven recommendations for executive leadership with the Director
• Guide merchandising teams on product assortment, placement, and promotional strategies across DTC channels
• Oversee promotional calendars and coordinate execution with brand and marketing teams
• Use product performance data to inform inventory planning and product development decisions
• Drive go-to-market execution for launches and promotional moments
• Develop assortment strategies and service enhancements for digital commerce
• Analyze customer acquisition and retention data with paid media and loyalty teams
• Monitor subscription performance and develop subscriber-retention strategies
• Lead cross-functional planning across digital commerce, finance, operations/supply chain, and marketing
• Partner with Digital Experience on user-experience priorities and launch readiness
• Oversee weekly and monthly digital commerce performance reporting across site, app, and social commerce channels
• Monitor digital commerce KPIs, trends, anomalies, and opportunities
• Lead forecasting-model development and course corrections
• Provide accurate digital commerce inputs to sales planning
• Architect dashboards and data-visualization tools for self-service performance analysis

• 7+ years of experience in a digital commerce, ecommerce analytics, social commerce, or related role
• Deep, hands-on experience with a Shopify storefront, including admin, reporting, products, collections, merchandising, promotions coordination, and QA, highly desired
• Demonstrated experience with social commerce platforms, including Tik Tok Shop, required
• Ability to analyze complex datasets and translate findings into clear, business-relevant insights and strategic recommendations at the executive level
• Advanced understanding of digital direct-to-consumer metrics, KPIs, and industry benchmarks across an omni-channel environment
• Strong experience leading or heavily influencing supply processes and sales forecasting methodologies
• High proficiency in data visualization tools and analytics platforms such as PowerBI and Google Analytics 4
• Deep understanding of customer acquisition, retention strategies, and lifetime value optimization
• Knowledge of subscription business models and optimization strategies preferred
• Excellent communication and storytelling skills, with the ability to present complex data clearly and persuasively to diverse stakeholders and senior leadership
• Ability to thrive in a fast-paced, collaborative environment with shared ownership, high expectations, and a passion for mentoring or guiding cross-functional peers

Demonstrates expertise in digital commerce and ecommerce analytics, with a strong focus on optimizing sales performance through data-driven strategies and cross-functional collaboration. Proficient in utilizing data visualization tools and analytics platforms to inform decision-making and enhance customer acquisition and retention.

• Digital Commerce Strategy
• Ecommerce Analytics
• Shopify Storefront Management
• Data Visualization (PowerBI, Google Analytics
  4)
• Customer Acquisition and Retention

• Ecommerce Analytics
• Sales Forecasting Methodologies
• Promotional-Effectiveness Analysis
• Data Analysis
• Revenue Forecasting
• Inventory Planning
• Assortment Strategy Development
• KPI Monitoring
• Subscription Business Models
• Omni-Channel Metrics

• Excellent Communication
• Storytelling Skills
• Collaborative Mindset
• Mentoring
• Strategic Recommendations

• Digital Commerce
• DTC Channels
• Customer Lifetime Value
• Promotional Strategies
• Merchandising

• Shopify
• PowerBI
• Google Analytics 4
• Data-Visualization Tools
• Social Commerce Platforms