Marketing Analyst Lead Job New York New York USA,IT/Tech

Own GA4 and GTG/GTM across all digital properties, including tracking, tagging, QA, and product ownership of marketing data
Build and evolve attribution models showing how organic, paid, social, email, phone, and AI-referred channels drive reservations and rentals
Design and evolve Tableau or similar dashboards for channel leads and senior leadership
Partner with SEO, paid media, and brand/content teams to turn data into channel-specific recommendations
Champion AI-assisted analysis within the marketing function
Develop methodologies that make marketing data faster to digest and easier for subject-matter experts to act on
Run regular data quality audits
Deliver clear, action-oriented performance reports to marketing leadership
Report directly to the SVP of Marketing and serve as the analytics backbone for the marketing department

Requirements

3–5+ years in marketing analytics, digital marketing, or marketing operations, with direct ownership of analytics
Hands-on experience working inside SEO, paid media, or content marketing
Deep GA4 and GTM expertise, including event schema design, custom dimensions, cross-domain tracking, trigger logic, and QA
Track record building dashboards with Tableau, Looker Studio, or Power BI
Deep understanding of paid media data foundations in Google Ads and Meta
Experience with SEO tools such as Google Search Console, SEMrush, or Conductor
Strong communication skills to translate complex data into plain-language recommendations
Experience with call tracking and multi-channel lead attribution is a bonus
Familiarity with AI search and generative engine optimization (GEO) measurement is a bonus

Core Competencies

Demonstrates expertise in GA4 and GTM for marketing analytics, with a strong ability to build and evolve dashboards using Tableau or similar tools. Capable of translating complex data into actionable insights for marketing leadership and collaborating effectively with cross-functional teams.

Highest-signal resume keywords

GA4 Expertise
GTM Proficiency
Tableau Dashboard Development
SEO Tools Experience
Paid Media Data Analysis

Hard Skills

Marketing Analytics
Attribution Modeling
Event Schema Design
Cross-Domain Tracking
Trigger Logic
Data Quality Audits
Multi-Channel Lead Attribution
AI-Assisted Analysis
Call Tracking
Custom Dimensions

Soft Skills

Strong Communication Skills

Industry Keywords

Digital Marketing
Marketing Operations
Data-Driven Recommendations
Performance Reporting
Marketing Data Methodologies

Tools & Technologies

Tableau
Looker Studio
Power BI
Google Ads
Meta
Google Search Console
SEMrush
Conductor