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Lead Marketing Analyst
Job in
New York, New York County, New York, 10261, USA
Listed on 2026-09-14
Listing for:
Jobtailor
Full Time
position Listed on 2026-09-14
Job specializations:
-
IT/Tech
Digital Marketing, Data Analyst, SEO -
Marketing / Advertising / PR
Digital Marketing, SEO
Job Description & How to Apply Below
- Own GA4 and GTG/GTM across all digital properties, including tracking, tagging, QA, and marketing data product ownership
- Build and evolve attribution models for organic, paid, social, email, phone, and AI-referred channels
- Design Tableau or similar dashboards for channel leads and senior leadership
- Partner with SEO, paid media, and brand/content teams to provide actionable recommendations
- Champion AI-assisted analysis methodologies within marketing
- Run regular data quality audits
- Deliver clear, action-oriented performance reports to marketing leadership
- Report directly to the SVP of Marketing
- 3–5+ years in marketing analytics, digital marketing, or marketing operations, with direct ownership of analytics
- Hands‑on experience working inside SEO, paid media, or content marketing
- Deep GA4 and GTM expertise: event schema design, custom dimensions, cross-domain tracking, trigger logic, and QA
- Track record building dashboards using Tableau, Looker Studio, or Power BI
- Deep understanding of data foundations in Google Ads, Meta, Google Search Console, SEMrush, or Conductor
- Strong communication skills to translate complex data into plain-language recommendations
Expertise in GA4 and GTM for digital marketing analytics, with a strong focus on building dashboards and delivering actionable insights. Proven ability to collaborate with cross‑functional teams and communicate complex data effectively.
Highest-signal resume keywords- GA4 Expertise
- GTM Proficiency
- Dashboard Development
- Marketing Analytics Ownership
- Data Quality Audits
- AI-Assisted Analysis
- Marketing Data Product Ownership
- Attribution Modeling
- Event Schema Design
- Custom Dimensions
- Cross-Domain Tracking
- Trigger Logic
- Data Analysis
- Performance Reporting
- SEO Analytics
- Paid Media Analytics
- Content Marketing Analytics
- Strong Communication Skills
- Digital Marketing
- Marketing Operations
- Data Quality
- AI-Assisted Analysis
- Marketing Data Product Ownership
- Tableau
- Looker Studio
- Power BI
- Google Ads
- Meta
- Google Search Console
- SEMrush
- Conductor
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