Sr. Analyst - Ad Sales Research

Job Description

AMC Global Media is home to many of the greatest stories and characters in TV and film and the premier destination for passionate and engaged fan communities around the world.

AMC Global Media is home to many of the greatest stories and characters in TV and film and the premier destination for passionate and engaged fan communities around the world.

We create and curate celebrated series and films across distinct brands and make them available to audiences everywhere. Our portfolio includes targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and HIDIVE; cable networks AMC, BBC AMERICA, Independent Film Company, Sundance TV and We TV; and film distribution labels Independent Film Company and RLJE Films. The company also operates AMC Studios, our in-house studio, production, and distribution operation behind acclaimed and fan-favorite originals including The Walking Dead Universe and the Anne Rice Immortal Universe, and AMC Networks International, our international programming business.

We are currently seeking a Senior Analyst, Ad Sales to join our Analytics, Insights & Research (AIR) group at our New York, NY location. The AIR team sits at the center of AMC Global Media’s evolving streaming, content and commercial business, helping translate audience behavior, platform performance, and market intelligence into decisions that drive growth.

• Create, analyze, and distribute regular reports for networks, programs and campaign performance that may include performance trends across linear and digital, audience metrics, ad spend, attribution, etc.
• Showcase the value of AMC-GM linear and streaming inventory to advertisers by assessing affinity between a brand’s target audience and AMC-GM viewers. Assess fit on a platform, network, and program level, utilizing both first party and third-party tools (MRI, Cadent, iSpot, Nielsen, Video Amp, Helixa). Demonstrate the efficacy and efficiency that advertising across AMC-GM would bring to partners.
• Assist in providing research support for addressable and data driven buying opportunities, from pre-campaign planning to in-flight reporting, to post campaign attribution and ad effectiveness (through key KPIs including incremental reach, ad attention, online search engagement, store visitation, website conversions, brand awareness, sales).
• Maintain and update metadata in syndicated and internal databases that include data mapping and data transformation.
• Spot and analyze trends for our brands and media competitors.
• Clearly communicate data and produce analysis for Ad Sales team and ad clients.
• Respond to a breadth of ad hoc requests tailored to client specific asks and other responsibilities as assigned.

• Bachelor’s degree or higher.
• 3+ years of experience in media research, audience analytics, advertising research, data analytics, or a related field.
• Knowledge of media math, audience measurement, advertising metrics, campaign effectiveness, and attribution methodologies.
• Familiarity with industry tools and data sources such as Nielsen, MRI/Simmons, iSpot, Video Amp, TVision, EDO, Cadent, Helixa, Freewheel, or comparable platforms.
• Strong analytical skills with the ability to integrate multiple data sources, identify trends, and develop actionable business insights.
• Experience analyzing audience, campaign, competitive, and cross-platform performance data across linear, digital, and streaming environments.
• Ability to translate complex data into clear, compelling narratives and recommendations tailored to clients, business partners, and senior leadership.
• Strong understanding of data visualization principles and experience creating executive-ready reports,…