AVP Marketing Data Science

AVP Marketing Data Science

We’re currently looking for a high caliber professional to join our team as AVP - Marketing Data Science – Hybrid (Internal

Job Title:

Dig Mkt Analytics Sr Analyst - C12) based in Mumbai, India.

The Media Sciences team leads the transformation of Citi’s media investment and measurement, while delivering positive return on marketing investment and future‑proofing our business. The team works in close partnership with US and Global Digital Media, Analytics, Acquisitions, Advertising and Product Management teams. The AVP, Marketing Data Science is a highly experienced and senior role, part of the larger media sciences team in the Client Org and reports to the SVP Marketing Data Science.

This role will primarily perform advanced analytics on data from the clean room, marketing data analytics, audience analytics, creative analysis, consumer journey, attribution and scenario planning. This pivotal role will be responsible for leading advanced analytics initiatives and developing sophisticated measurement models to optimize marketing spend and drive demonstrable business impact. The successful candidate will be a strategic thinker with deep expertise in data science, marketing analytics, and a proven track record of translating complex data into actionable insights for senior stakeholders.

• Hands on implement multiple analyses throughout the year on business problems across the client life cycle – acquisition, engagement, client experience and retention – for the business
• Leverage multiple analytical approaches, tools and techniques, working on multiple data sources (client profile & engagement data, transactions & revenue data, digital data, unstructured data like call reports, email etc.) to provide data‑driven insights to business and functional stakeholders
• Support the development and execution of Citi’s media measurement framework, including performance reporting, attribution strategy and incrementality testing and analyses
• Stakeholder management:
  Partner closely with internal stakeholders in media, adtech, product and across LOBs to help enable data‑driven decision making for media strategy and optimization and identify their measurement requirements
• Operational Excellence:
  Manage the attribution measurement and reporting process for all lines of business, overseeing all aspects including report QA, insights generation and sharing up to senior stakeholders
• Presentation and Data Storytelling:
  Pull together insights from analysis, and be able to create presentations showing the measurement and presentation of business impact of analytical solutions
• Calibrate media performance from across multiple data sources and reports to provide a clear media performance narrative, translating data into clear and actionable insights for senior stakeholders
• Accountability:
  Own and support the development of measurement roadmap, media test and learn agenda, and advanced analytics studies for cross‑channel measurement
• Vendor Management:
  Cultivate and lead strategic relationships with key measurement and media vendors, driving measurement priorities and roadmap, testing pilots. Meet with vendors and develop a deep understanding of different methodologies to help evaluate and support the development of innovative and future‑proof measurement solutions
• Thought Leadership:
  This role will serve as a subject matter expert in measurement – ability to speak to different measurement methodologies, measurement landscape and industry changes. Simplify complex measurement terminology into compelling narrative for senior stakeholders across the org

• 5–8 years of experience within media…