Principal Data Scientist, Marketing

The Analytics team at Zocdoc is a fast-growing team of thought leaders and problem solvers. As a Principal Marketing Data Scientist, you will collaborate with stakeholders throughout the marketing teams to identify, structure and lead high priority analytics projects. This role will not only combine a deep knowledge of various marketing channels and their nuances, but also a cross channel expertise and sharp business acumen to drive key business metrics.

You’ll enjoy this role if you are…

• Passionate about technology and improving patients’ lives
• The kind of person who enjoys using data and analytics to solve different business problems
• Intellectually curious and love thinking through complex questions
• Highly action-oriented; you identify and seize new opportunities with high energy and enthusiasm
• Dynamic and work well in fast-paced environments

Your day to day is…

• Analyzing performance data to measure lift driven by our marketing efforts
• Partnering with our internal and external marketing team to recommend shifts in strategy by reading, understanding, and interpreting our marketing and internal data
• Forecasting and creating scenarios for existing and upcoming marketing initiatives
• Leveraging your knowledge of Python and/or R to build scalable solutions
• Designing, executing, and analyzing results from incrementality / lift studies and other A/B tests to refine understanding of marketing impact and inform optimization
• Partnering with the data engineering team to ingest and structure the marketing data for future usage
• Building and fostering relationships with stakeholders across the organization

You’ll be successful in this role if you have…

• 7+ years of experience in marketing analytics, plus other analytics functions, strategy consulting, or investment banking
• 3+ years of experience owning marketing attribution across multiple channels at a consumer technology company
• Familiarity with digital marketing or analytics tools/platforms (Google Analytics, Google Adwords, Double Click, Facebook, SA360, Tableau, Looker, Amplitude)
• Experience with MMM / MTA models and expertise with regression-based measurement approaches
• Passion for measuring performance for both digital marketing and offline marketing, conducting incrementality / lift studies, and running other A/B tests related to marketing
• Expertise in SQL as well as Python and/or R
• A BA/BS in a quantitative field such as economics, mathematics, statistics
• An MBA or MA/MS in a quantitative field is a plus
• Effective written and verbal communication skills
• You believe in treating all people with dignity and respect, regardless of title or tenure

• Flexible, hybrid work environment
• Unlimited PTO
• 100% paid employee health benefit options
• Employer funded 401(k) match
• Corporate wellness programs with Headspace and Peloton
• Sabbatical leave (for employees with 5+ years of service)
• Competitive parental leave
• Cell phone reimbursement

• Catered lunch everyday along with snacks
• Commuter Benefits
• Convenient Soho location

Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details.

$177,000—$239,000 USD

Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online.…