Senior Associate, Media Optimization

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

The Senior Associate,Media Optimizationisacore member of a dynamic,solutions-oriented team.

The ideal candidate will have familiarity with optimization strategies to achieve the client’s media investment goals and drive budget  this role, youwillpartner withother

Programmatic and Artificial

Intelligence(AI) experts to drive results for our clients.

The Senior Associate ,Media Optimization,plays a key role in transforming digital media investments into business outcomes.

You will manageprogrammaticcampaigns from beginning to end,including setup,QA,optimization,and reportingwhiledeliveringclientinvestment goals and driving budget growth through exceptional performance.

Yourextensive training will translate into deep knowledge ofall the major platforms, such as Amazonand DV360,and emerging channels such as Audio, DOOH,andadvancedTV, all while accessingexclusivealpha and beta products and releasesbuiltin-houseand from our partners.

Being a part ofNMSalsomeansexclusiveknowledge and useofour proprietaryplanning and AI-poweredplatforms.

In doingall this, you will work alongside our strategic client teams,dedicated Copilot AI experts, analysts, product, partnership,and innovation teams to jointly make advertising more valuable for brands.

AtNMS, we believe learning and growth are crucial to the success of our company and our employees; our goal is to help further develop yourexpertisewithin programmatic (Artificial Intelligence, Supply Management, Dynamic Creative, Data Integration).

• Plan the structure and take ownership of the setup of programmatic campaigns(ex. TTD, Xandr, DV360, Amazon).
• Manage all aspects of campaignsincludingcampaign and creative setup, tracking,QA, proactive performance checks, optimizations, pacing, and profitability updatesto ensure goals are metwithin teamSLAs.
• Collaborate with internal teams to troubleshoot any creative, HTMLtags, pixel-related, or verification-related issues.
• Work closely with all account teams to develop tagging strategies.
• Drive test and scale programs. Seek out new optimization tactics and knowledge and share them with the wider teams.
• Provide insights into your optimization approach and work with the accountserviceteam to turn data-backed actionable insights into recommendations that enhance client strategy.
• Act as a consultant to educate account teams on best practices for campaign setup, data collection, technology, and platformuse
• Complete requests in internal data management platforms
• Discrepancy investigation and resolution
• Work with your manager to meetthegoals of the Media Optimization team and tofulfilltheteamstrategy.
• Creation and implementation across the team of any new processes and procedures
• Grow your knowledge of programmatic platforms such that youattaina detailed knowledgeofall programmatic media practicesutilizedin the company within the first year of the role.

• 1+yearsofexperience working onbiddable orprogrammatic platforms such as DV360, The Trade Desk, or Xandr (ideally including certification).
• Experience with one or more ad servers (DCM, Sizmek,AdForm).
• Good understanding of the online ad industry, adtargetingandoptimizationthrough DSPs/SSPs,an…