Content Optimization Specialist

Content Optimization Specialist - Mens/Kids

New York, NY, United States

Full time Schedule

$67,560 - $112,440 Annually*

* based on job, location, and schedule

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues.

Those stories are part of what makes this such a special place to work.

The primary responsibility of the PDP Content Specialist will be to ensure that all PDPs (Product Description Pages) for a category of business are optimized and meet/exceed  content standards. This role will be responsible for optimizing product images, ensuring copy meets requirements and that selling tools such as size charts and product videos, are available on all relevant product pages. The Content Specialist will support an offshore team onboarding new products while also ensuring all existing pages on site are optimized to drive conversion.

A successful candidate will be detail oriented, highly organized, process driven and have strong communication skills. This role reports to the Senior Manager - PDP Optimization.

• Serve as a subject matter expert on site standards and opportunities for improvements based on competitive analysis.
• Provide training, coaching, and supporting materials to merchants and business partners on PDP standards, optimization best practices, and customer experience improvements to drive content quality and adoption.
• Leverage internal reporting, competitive analysis, and performance analytics to identify content gaps, prioritize optimization opportunities, and partner with merchants to enrich product content and improve PDP health.
• Coach and support the offshore team on workflows, quality standards, and content guidelines to drive consistent execution and high-quality PDP creation across more than 100K products annually.
• Check quality & technical specifications of images and perform light retouching as needed – including, but not limited to resizing, cropping, color matching, corrections, etc.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
• In addition to the essential duties mentioned above, other duties may be assigned.

• 1-2 years related experience
• Professional experience in retail, site merchandising, and/or marketing
• Strong proficiency in Microsoft Office Suite, particularly Excel and PowerPoint, with the ability to analyze data, create reporting, and communicate insights effectively.
• Experience utilizing content management, digital asset management, and image editing tools to support product content and imagery workflows
• Strong communication and collaboration skills
• Ability to stay on top of workload in a fast-paced environment, while maintaining high standards
• Ability to problem solve and think creatively, strategically and technically
• Demonstrates a growth mindset with the ability to adapt quickly, embrace change, and continuously learn new processes and technologies.

• Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule based on department and company…