Digital Project Manager; Optimization​/Personalization

Client Overview:

Our client is a leading global apparel company focused on delivering innovative fashion solutions. The company operates across multiple brands and channels, emphasizing digital transformation and customer engagement. They are known for their commitment to sustainability and dynamic workplace culture and are currently looking to add a Digital Project Manager (Optimization/Personalization) to their team.

$65/hr - $70/hr

The Digital Project Manager (Optimization/Personalization) will work on a hybrid schedule (4 days onsite, 1 day remote) on a 9-month contract basis. This individual will lead the planning, execution, and optimization of digital experiences across e-commerce platforms. The role bridges business stakeholders, Creative teams, Merchandising, Technology, Analytics, and agency partners to deliver impactful digital content and personalization strategies. The position supports digital growth by managing content life cycles, experimentation initiatives, and continuous improvement efforts.

• Lead planning, prioritization, and execution of website content updates, promotional campaigns, and seasonal experiences.
• Manage project timelines, dependencies, and stakeholder communications for digital content initiatives.
• Partner with Creative, Merchandising, Marketing, Product, and Technology teams to deliver seamless customer experiences.
• Ensure digital experiences align with brand standards, business objectives, and customer journey best practices.
• Identify opportunities to improve operational efficiency within the content publishing process.
• Own the roadmap for A/B and multivariate testing initiatives across the e-commerce experience.
• Partner with Business teams to identify optimization opportunities and translate hypotheses into test plans.
• Coordinate implementation with Development teams and testing platforms.
• Monitor test execution to ensure quality and accurate measurement.
• Analyze experiment results and communicate actionable recommendations to stakeholders.
• Build a culture of experimentation and data-driven decision-making.
• Manage website personalization initiatives delivering relevant experiences to targeted customer segments.
• Partner with CRM, Marketing, Analytics, and Product teams to define audience strategies and personalization use cases.
• Coordinate implementation of personalized content across digital touchpoints.
• Measure personalization performance and recommend ongoing enhancements.
• Serve as the primary Project Manager for digital optimization initiatives.
• Develop project plans, manage priorities, and ensure timely delivery across multiple concurrent work streams.
• Facilitate cross-functional meetings and maintain clear communication with business and technical partners.
• Manage risks, dependencies, and issue resolution throughout project life cycles.
• Monitor key digital KPIs including conversion rate, engagement, customer journey performance, and revenue impact.
• Partner with Analytics teams to evaluate experiment results and identify optimization opportunities.
• Develop dashboards and executive summaries highlighting program performance and business impact.
• Use customer insights to inform future content and optimization strategies.
• Utilize tools such as Adobe Analytics and Contentsquare to evaluate user behavior and site performance.
• Monitor KPIs and ensure accuracy of tracking and reporting post-launch.
• Provide clear reporting on project outcomes, test performance, and optimization impact.
• Use data to inform prioritization and continuous improvement efforts.
• Operate within agile workflows using Jira; manage backlogs, sprints, and prioritization.
• Partner with UX and Design teams (Figma) to align on experience improvements.
• Coordinate with Engineering teams to ensure successful implementation of digital initiatives.
• Foster a test-and-learn mindset across teams, promoting experimentation and data-driven decisions.
• Manage multiple initiatives in a fast-paced environment with shifting priorities.

• 5+ years of experience in digital project management, eCommerce, or web/digital environments.
• Strong project management skills with proven ability to manage timelines, priorities, and cross-functional teams.
• Experience delivering digital and eCommerce initiatives, including site updates and optimization programs.
• Proficiency with Jira and…