Organic Manager Job New York New York USA,IT/Tech

Position: Organic Performance Manager
Location: New York

Fair Play Sports Media is an AI-driven, technology-led media network and Bet Tech infrastructure provider. Built on the 25-year legacy of oddschecker (founded in 1999), the group operates globally at the intersection of high-intent sports audiences, premium publishers and betting operators.

By combining deep market expertise with technical proficiency, Fair Play Sports Media bridges the gap between sports content and sustainable monetization.

Its global infrastructure runs on a proprietary data platform built to process over one billion odds on peak days and cover more than 30,000 sporting events annually. The company nurtures a portfolio of highly engaged, trusted brands, including oddschecker, Who Scored, Super Scommesse and Confido Network.

Fair Play Sports Media is a Bruin Capital company headquartered in London, UK, and has operations in North America and throughout Europe, supported by a global workforce of over 200 employees.

iGaming is one of the fastest-growing and most technologically innovative sectors, and we’re on top of our game, powered by market-leading technology and driven by brilliant people.

We champion diversity and operate an open and inclusive culture while remaining focused, fast-paced, and always making sure to have fun along the way.

So why not join Fair Play Sports Media and be part of something bigger...About the Role

Fair Play Sports Media is seeking a highly driven SEO Manager to join our newly established Audience Team. This is a pivotal role responsible for shaping and executing a future-focused organic strategy across major US publishers or other partnership websites.

This position offers the opportunity to operate at the forefront of organic search evolution, spanning traditional SEO and emerging generative AI discovery platforms, while influencing product, content, and technical strategy at scale.

As SEO Manager - US Partnerships, you will lead the development and execution of comprehensive organic growth strategies that enhance visibility, traffic, and engagement across search engines and AI-driven discovery platforms. You will work cross-functionally with Product, PR, Content, and Engineering teams to deliver sustainable, scalable growth aligned with our partnership forecasts.

Location:

A qualified candidate must reside in NJ, PA, NY, FL or, TN

Key Responsibilities

Own and deliver the organic growth strategy across our partnership websites
Drive visibility and performance across both traditional search engines and generative AI platforms (e.g. LLM-powered search experiences).
Partner closely with Product and Engineering teams to influence technical SEO, site architecture, and platform evolution.
Lead the creation, testing, and scaling of new organic growth initiatives
Define and uphold best-in-class standards for content quality, EEAT, and organic performance.
Develop and evolve performance measurement frameworks, including reporting across SEO and AI discovery channels.
Conduct ongoing analysis, opportunity sizing, and competitive benchmarking to inform strategy.
Champion innovation by identifying and implementing new tools, technologies, and methodologies in organic search and AI.
Lead requirements gathering and refinement for SEO, content, and LLM optimization initiatives.
Participate and present in partnership facing strategy and performance meetings & reviews

Skills and Experience

Extensive experience in SEO and organic growth, ideally within competitive or regulated industries (e.g. sports betting, finance, iGaming).
Strong understanding of modern search ecosystems, including Google algorithms, entity-based SEO, and AI-driven search experiences.
Proven track record of delivering scalable organic growth across multiple markets.
Experience managing and developing…