Web Analytics Analyst

• Lead the development of actionable consumer insights to improve the digital customer experience and drive website conversion for our client’s U.S. e-commerce business.
• Use Adobe Omniture Site Catalyst, Discover, and other analytics tools to conduct funnel, conversion, behavioral, and ad hoc analyses.
• Create, maintain, and deliver dashboards and reports for stakeholders, including clear data-driven recommendations.
• Collaborate with internal and external partners on performance measurement plans for product launches and campaigns, including targets, deliverables, and performance reporting.
• Support web analytics platform development and maintenance while partnering with Digital Marketing, Site Merchandising, and cross-functional teams.

Web Analytics Analyst

Retail / E-commerce

New York, NY

26 weeks

• Lead the development of actionable consumer insights to improve the digital customer experience and drive website conversion for our client’s U.S. e-commerce business.
• Use Adobe Omniture Site Catalyst, Discover, and other analytics tools to conduct funnel, conversion, behavioral, and ad hoc analyses.
• Create, maintain, and deliver dashboards and reports for stakeholders, including clear data-driven recommendations.
• Collaborate with internal and external partners on performance measurement plans for product launches and campaigns, including targets, deliverables, and performance reporting.
• Support web analytics platform development and maintenance while partnering with Digital Marketing, Site Merchandising, and cross-functional teams.

• Strong analytical, critical-thinking, leadership, and problem-solving capabilities, with an understanding of financials, ROI, and profitability.
• Excellent verbal and written communication skills, including the ability to present complex information clearly and make actionable recommendations.
• Ability to work proactively across business divisions, adapt to changing priorities, and contribute effectively as a team player.
• Bachelor’s degree and 2-3 years of relevant professional experience, ideally in e-commerce or digital marketing.
• At least 2 years of Adobe Site Catalyst/Omniture experience; ability to articulate tracking and implementation requirements is required, and DTM experience is a plus.

• Web analytics
• Adobe Site Catalyst
• Omniture Discover
• Conversion analysis
• Funnel analysis
• Digital marketing
• E-commerce analytics
• Dashboard development
• Behavioral targeting
• Performance measurement

Hourly rate is commensurate with experience and is an estimated range provided by Work Genius.