Marketing Technology Specialist

Marketing Technology Specialist

Reports to:

Chief Marketing & Revenue Officer FLSA Status:
Non-Exempt

Labaton Keller Sucharow LLP is seeking a Marketing Technology & AI Specialist to join its Marketing and Client Service team. This newly created position will help the Firm use artificial intelligence, data, analytics, CRM technology, and other digital tools to strengthen client service, improve marketing performance, and create more efficient internal processes.

Reporting to the Chief Marketing Officer, the Specialist will work closely with members of the Marketing and Client Service team, attorneys, business development professionals, Information Technology, and other administrative departments. The ideal candidate is a hands-on, solutions-oriented professional who can translate business needs into practical technology solutions and help colleagues confidently adopt new tools.

This position is well suited for someone who is curious about emerging technology, comfortable working with data, and interested in applying innovation within a sophisticated legal and professional-services environment.

-Identify and implement practical uses of AI across marketing, business development, and client service.

-Develop AI-supported workflows for research, content development, client reporting, RFPs, competitive intelligence, data analysis, and administrative processes.

-Build and maintain prompt libraries, templates, internal resources, and repeatable workflows.

-Evaluate new AI platforms and marketing technologies and recommend tools that support the Firm’s strategic priorities.

-Train team members and attorneys on the effective and responsible use of approved AI tools.

-Work with Firm leadership, Information Technology, and Compliance to ensure AI initiatives protect confidential information and comply with applicable policies.

-Monitor developments in AI, search technology, digital marketing, and legal-industry innovation.

-Support the continued development and optimization of the Firm’s CRM platform.

-Maintain accurate, consistent, and actionable data concerning clients, prospects, referral sources, organizations, matters, events, and marketing activity.

-Develop dashboards, reports, audience segments, and workflows that help the Firm better understand and manage its relationships.

-Help integrate CRM data with email marketing, event management, website, analytics, and other business systems.

-Establish data-quality standards and processes for deduplication, enrichment, classification, and ongoing maintenance.

-Track engagement and relationship activity to identify business development opportunities and support informed outreach.

-Encourage CRM adoption by developing user-friendly training, documentation, and processes.

-Manage and monitor Google Analytics 4, Google Tag Manager, Google Search Console, and related reporting tools.

-Develop dashboards and recurring reports measuring website traffic, content performance, campaigns, email engagement, events, social media, and other marketing initiatives.

-Translate data into clear recommendations for the Chief Marketing Officer and Firm leadership.

-Establish benchmarks and key performance indicators for marketing and business development programs.

-Analyze how audiences find and engage with the Firm across traditional search, AI-powered search, and other digital channels.

-Help manage and optimize the Firm’s marketing technology ecosystem, including its website, email marketing platform, experience database, proposal tools, event systems, social media tools, and client communication platforms.

-Identify opportunities to automate repetitive processes and improve collaboration among Marketing, Client Service, attorneys, and other departments.

-Create and document efficient workflows, system requirements, governance standards, and best practices.

-Coordinate with technology vendors, consultants, and internal stakeholders on implementations, upgrades, integrations, and troubleshooting.

-Test new tools and system enhancements before broader deployment.

-Support digital projects involving website content, online forms, campaign tracking, contact management, and client-facing platforms.

-Assist with data-driven client development campaigns, institutional client communications,…