Director, Digital Strategy

Location

Brookfield Place New York - 225 Liberty Street, 8th Floor

Brookfield has a unique and dynamic culture. We seek team members who have a long-term focus and whose values align with our Attributes of a Brookfield Leader:
Entrepreneurial, Collaborative and Disciplined. Brookfield is committed to the development of our people through challenging work assignments and exposure to diverse businesses.

Brookfield is seeking a Director, Digital Marketing Operations to own and operationalize the firm’s digital marketing technology stack — the platforms, vendors, and infrastructure behind our global website, global digital marketing tools, and analytics environment. This role is responsible for making sure our digital infrastructure works reliably, on schedule, and in a way that reflects well on the firm.

This is a senior operating role for an entrepreneurial, technically fluent digital professional who can design and implement strategy across core Mar Tech platforms, partner with Technology on roadmaps and sprint planning, and bring the same rigor to vendor accountability that they bring to their own work.

This role reports to the Managing Director, Communications & Brand, and works closely with Legal, Technology, Marketing, and outside agencies and vendors. It offers significant visibility with senior leadership and room to shape how Brookfield’s digital operations scale globally.

• Build and implement end-to-end strategy across the firm’s core marketing technology platforms including contracting, renewals, SLAs, and performance accountability for every vendor in the stack.
• Partner with the Technology team to manage and maintain platform roadmaps, define requirements, as well as run quarterly priorities, sprint planning, and digital product launches.
• Lead commercial negotiations for new and renewing vendor contracts; identify opportunities to consolidate, renegotiate, or exit underperforming vendor relationships.
• Hold digital vendors and agency partners to the same bar we hold ourselves: clear briefs, real deadlines, and evidence-based performance reviews, not just relationship management.
• Research the marketing technology landscape on an ongoing basis and bring forward recommendations on where the firm should invest, consolidate, or change course.

• Lead collaboration with business stakeholders to gather and document requirements for new digital products, features, and capabilities, and scope new feature requests for prioritization.
• Manage workflow meetings for cross-functional digital projects and ensure comprehensive intake and alignment across design, content, and technology partners.
• Partner with design and UX teams to ensure web wireframes, content architecture, and the overall brand experience stay consistent across our public-facing digital properties.
• Oversee stakeholder feedback and review cycles, including user acceptance testing, for new digital products and platform enhancements.
• Own the measurement strategy for digital products and platform investments to ensure the right tracking is in place; lead retrospectives after major launches and disseminate what was learned.

• Serve as the project management backbone of major digital initiatives spanning multiple vendors, agencies, and internal teams — tracking to realistic project plans, noting dependencies, and keeping every workstream on time and on budget.
• Build and steward clear intake, prioritization, and status-reporting processes so leadership always knows what’s in flight, what’s at risk, and what decisions are needed from them — and when.
• Anticipate issues early,…