Principal Product Manager — Ecosystem

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods;

collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sports book and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes;

and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Fanatics operates as a set of separate companies — Betting & Gaming, Commerce, Collectibles, Live, Retail — that happen to share the same fans. Our team's job is to make those companies feel like one thing to a fan: one identity, one loyalty currency, one set of habits, and a platform underneath that means we build an experience once and deploy it everywhere.

This is the widest product seat we have. It runs from the surfaces a fan actually touches — the Fanatics app, scores, free-to-play, the places loyalty shows up — down to the infrastructure that makes any of it work across five businesses. You'll own both ends, and the connection between them is where most of the value is. It is also the role we point at the hardest open problem in the ecosystem.

When something matters and nobody owns it, or someone owns it and it's stuck, you go in, get deep enough to actually solve it, and then either keep it or hand it off cleanly and move to the next one. If you want one product area and a settled roadmap, this is the wrong job. If the best work you've done was the work nobody had scoped yet, keep reading.

The app is the front door to the ecosystem for millions of fans, and scores are why a lot of them open it. A scores product on its own is a utility. The opportunity is a daily habit that earns the right to be the first app someone checks, and then carries them into everything else we do. You'll own the questions that decide whether that happens: what a fan sees first, what brings them back tomorrow, and how following a game turns into a bet, a card, a ticket or a conversation with their friends without feeling like a funnel.

Registration, onboarding and the first session. Cross-sell that works because it’s relevant rather than because someone bought a merchandising slot. Referral and invite mechanics. A single login across every product — which is a growth number for us, not a hygiene metric, because every extra front door a fan has to sign up at costs us a share of them.

Habit loops, and being honest about which of ours actually loop. What gives a fan a reason to open something on a Tuesday in February. Notifications that earn their place rather than spend down our credibility. Cohort retention by product and by entry point, and the work of finding where we lose people and fixing it rather than reporting it.

Free-to-play is the workhorse of this ecosystem. It’s the top of the funnel for regulated products,…