VM Consulting | Director, Strategy

VaynerX

VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017,
the modern-day parent company is home to relevance-driving businesses including Vayner Media, Chuk Media, Tamara Group, Gallery Media Group, Tingley Lane Trading, and Vayner Speakers.

ABOUT VAYNERMEDIA

Vayner Media is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney.

Vayner Media is part of the VaynerX family of companies.

Strategy at Vayner Media provides a crucial perspective on business dynamics. We are a human-centric, culture-obsessed discipline that dives deep into audience insights, media trends, cultural shifts, and platforms. Our team is collectively redefining and modernizing how clients harness consumer intelligence, develop brand strategy, and plan for attention. We feed social with entertaining, hyper-relevant content that earns views.

We are partnering with one of the most influential tech companies in the world to drive social content that commands attention. We aren't looking for a "social media manager" to schedule posts or a "brand strategist" for static decks. We need a Relevance Strategy Director specializing in the B2B Tech and AI sectors: a rare hybrid who is as comfortable unpacking an enterprise AI feature list or navigating the nuances of AI implementation convos on Linked In and Reddit as they are dissecting why a specific Reels hook went viral.

You will be the bridge between complex enterprise tech and internet-first creative. Your goal is to take one of the world’s most sophisticated tech stacks and make it the most culturally resonant brand in the digital landscape. You will be responsible for unlocking creative, cultural, and platform strategies that unlock social storytelling and entertainment.

• Own the day-to-day strategic direction, bringing cultural intelligence into every brief, recommendation, and creative conversation by communicating complex technical topics in accessible and culturally relevant ways to a variety of audiences across platforms that prioritize organic reach.

• Develop insights to concept and drive recurring social formats (mini-series, live streams, or platform-specific "shows") that build loyal audiences, translating complex technical briefs into creator-led social content across multiple productions.

• Partner with creative and production teams daily to maximize organic views.

• Scan the social landscape (AI, Corporate Culture) daily to identify real-time cultural signals and formats, to enable timely brand responses.

• Identify and educate the team on emerging voices in the Tech and AI space.

• Maintain deep knowledge of AI and Tech creators - from Substack legends to You Tube demo teachers - to co-create content with built-in credibility.

Manage junior team members in synthesizing platform intelligence, pushing toward human, culturally grounded insight over raw performance data and metrics recaps.

• Partner closely with social creators to ensure technical products and messages are paired with actionable cultural insights to fuel high-performing content.

• Deliver reports on social conversations and community sentiment, serving as a flexible strategic resource deployable across multiple initiatives.

• You believe "B2B" shouldn’t stand for "Boring-to-Boring."

• You speak the language of tech but have an instinctive understanding of viral creative and platform mechanics.

• You spend your weekends lurking in niche subreddits or watching video essays on tech history.

• You have a "hacker mindset": you like to experiment, break things, and find the shortcut to attention.

• You are chronically online, deep in the web, and know your way around a suite of tech products.

• You know and understand social media, creative thinking, and the creator economy.

• You can confidently defend a high-concept creative idea to a room full of C-suite engineers.

• Experience in brand strategy, social strategy, cultural strategy, or a related advertising or publishing environment.

• Strong leadership experience,…