Freelance Senior Project Manager- Social​/Influencer

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

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Job
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Senior Project Manager - Freelance (Social & Influence Focus for Health Pharma)

This is a Sr. PM role, freelance that will focus on Soclai and Influencer campaigns for a major North American Pharma Client. Core Project Management disciplines are essential (delivery, finance, process, team), but the work will focus on deliverables in the media, social, and influencers spaces- they will be analytics-driven rather than creative-tactic production driven. The ideal candidate must have experience working on recurring/campaign-flighted work (paid media launches, always-on social listening, weekly/monthly reporting) instead of the linear concept → creative → MLR route → release lifecycle.

Please understand that distinction is the single biggest differentiator for this immediate freelance role.

What They'll Own

• End-to-end delivery of mid-complexity, multi-channel S&I work streams: paid social/digital campaigns, social listening programs, and analytics/GEO reporting.
• Timelines and resource plans (existing frameworks and templates already exist – the ideal candidate will keep them current and drive follow-up on due/overdue tasks).
• Reporting cadences as recurring deliverables – weekly, monthly, and post-campaign decks delivered on time and to speceifications.
• Budget tracking, monthly burn review, and forecasting; participation in weekly finance meetings.
• QC via the client feedback tracker; adherence to MLR and platform-policy checkpoints.
• Onboarding of new resources (existing playbooks in place) and maintenance of shared tools (Smartsheet, SharePoint).

Must-Haves

• Healthcare/pharma experience.
• Experience managing digital, media, or data/analytics work streams (not solely creative campaigns and/or production).
• Financial aptitude: budget tracking, forecasting, resource utilization.
• Smartsheet (or similar), Digital routing tool (Ziflow or similar) plus strong MS Office/Teams.
• Excellent communication, organization, attention to detail, proactive and solutions-oriented.

Nice-to-Haves

• Hands-on exposure to paid social/performance media (Meta, Linked In, Tik Tok, programmatic, search, DOOH).
• Familiarity with social listening tools (Brandwatch, Sprinklr, You Scan, Net Base Quid).
• Interest in Generative Engine Optimization (GEO) / AI search (ChatGPT, Perplexity, Gemini).

_ $70—$85 USDWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.