Vice President, Analytics

Company Description

CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.

CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.

CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.

The Vice President of Analytics and Technology is a key leadership role responsible for driving the analytics practice evolution, operations, and revenue growth across the agency, specifically focusing on the North American business for a critical global client. Reporting to the SVP, Analytics, the VP of Analytics will manage data sciences, performance marketing analysts, and business intelligence teams and ensure a unified understanding of media investment value in terms of new customers and customer lifetime value.

The ideal candidate will be an inclusive, critical thinker with high emotional intelligence, capable of leading diverse teams and delivering results.

• Drive client satisfaction and growth, specifically pertaining to analytics and technology
• Support cross-agency collaboration and matrix structure to ensure client success
• Collaborate with media investment teams and clients to develop and manage a learning agenda, ensuring clear project prioritization and resource allocation

• Act as a senior leader for assigned clients, building strong relationships and influencing key stakeholders
• Maintain a strong understanding of marketplace conditions, leveraging knowledge of the latest trends in analytics and marketing technology

• Enhance and implement frameworks to address client strategies, integrating digital media, customer analytics, and performance improvement
• Establish and maintain partnerships with leading technology and analytics platforms
• Identify process improvements through new service development and improve workflow efficiency

• Foster a culture of teamwork, collaboration, accountability, and intellectual curiosity
• Provide coaching and mentorship to develop critical thinking, quantitative, and technical skills across teams
• Oversee hiring, training, and mentoring within the department, supporting diversity and inclusion efforts
• Conduct performance reviews and career path planning for direct reports

• Support business development opportunities, serving as a strategic business lead when needed and collaborating with other departments and teams within the organization
• Contribute to prospecting through personal and professional networks
• Identify and coach key department contributors for successful new business participation, fostering a cross-functional approach

• 10+ years of relevant experience in Management Consulting, Pharma Media or Marketing Analytics
• Master’s degree in Business, Mathematics, Economics, Computer Sciences, or a related field; or a demonstrated equivalent work experience
• Experience with pharma media analytics is highly preferred
• Experience with Crossix, IQVIA or other Health Data Platforms
• Adaptability and willingness to stay up-to-date with the latest trends and best practices in analytics and digital marketing
• 6+ years of team management experience of onshore and offshore teams
• Experience in managing data scientists, performance marketing analysts, and business intelligence teams
• Extensive experience in digital, including digital measurement, analytics, and associated data/technology platforms
• Strong knowledge of analytics disciplines, including Web Analytics, Programmatic, CRM, Predictive Modeling, Marketing Mix Modeling, Attribution, Business Intelligence, and Data Warehousing
• Excellent…