Director, Analytics & Outcomes

Director, Analytics & Outcomes The Company:

A tech-driven leader in sports media and marketing, Cast Iron Media is weaving brands into the tapestry of live sports and entertainment. Leveraging our unrivaled access to premium in-game inventory through league, team, and rights holder partnerships, we deploy our state-of-the-art live sports media-buying platform for Connected TV and skillfully orchestrate in-venue branding campaigns across all major sports.

The Director, Analytics & Outcomes will be the market‑facing lead for all things analytics, measurement, and outcomes for Cast Iron’s client roster. This leader will partner closely with Sales, Revenue Operations, Client Success and key external stakeholders to define how Cast Iron proves performance, shapes its measurement and research partnerships, and translates data into clear, outcome‑oriented narratives for advertisers.

This person will attend client and agency meetings, represent Cast Iron’s POV on measurement and effectiveness in live sports and CTV, and ensure that our analytics capabilities evolve with the needs of modern marketers.

• Sales partnership and deal support:
• Serve as the primary, external‑facing expert for analytics, measurement, and outcomes across Cast Iron’s clients and agency partners.
• Partner with Sales to define measurement approaches and success KPIs in RFPs, proposals, and joint business plans.
• Join Sales in key client and agency meetings to translate campaign performance into clear business outcomes and recommendations.
• Measurement strategy, partners, and infrastructure:
• Define Cast Iron’s overarching analytics and measurement strategy, with a focus on outcomes‑based storytelling for CTV and live sports.
• Identify, evaluate, and help manage relationships with third‑party measurement, research, and outcomes partners (e.g., attribution, brand lift, sales lift, attention, footfall)
• Partner with Product, Rev Ops, and Data/Tech to shape both the overarching Cast Iron data strategy and the analytics and reporting infrastructure that underpins client‑facing measurement.
• Insights, reporting:
• Oversee the development of dashboards, reports, and post‑campaign analyses that connect media delivery, audience, and on‑site behavior to client outcomes.
• Establish and continuously refine measurement frameworks, KPIs, and benchmarks for Cast Iron campaigns (e.g., awareness, consideration, engagement, conversions)
• Spearhead proactive industry and category research reports
• Organize, conduct and publish case studies for client presentations and/or trade publications
• Qualifications:
• 8+ years of experience in media/marketing analytics, measurement, or marketing science, ideally within digital video/CTV, programmatic, or media owners.
• Strong track record building and presenting client‑facing analytics stories that connect media to business outcomes.
• Deep understanding of media measurement methodologies (e.g., brand lift, conversion/sales lift, MMM, incrementality testing, multi‑touch attribution) and their application to marketer goals.
• Familiarity with CTV and digital video measurement, identity, and the evolving privacy landscape.
• Experience working with or managing third‑party measurement and research partners (e.g., attribution, brand studies, audience and behavioral data providers).
• Proficiency with analytics, BI, and visualization tools (e.g., Excel, Looker, Tableau, or similar) and comfort working with large datasets.
• Excellent communication and presentation skills, with comfort presenting to senior‑level clients and internal executives.
• Bachelor’s degree in Statistics, Economics, Marketing, Data Science, or related field; advanced degree a plus.
• Experience leveraging pre‑sales research including video currency and…