Associate Director, PMX Lift Measurement, Platforms

Company description

Publicis Media Exchange (PMX) is the investment arm of Publicis Media, supercharging our agencies and clients to drive smart application of investment by leveraging scale, marketplace innovation, deeper partnerships, and intelligence. PMX is at the forefront of the converging marketplace, solving industry challenges and executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe. Publicis Media Exchange (PMX) created an Addressable Media practice, called PMX Lift which combines the scale and expertise of Publicis Media with the data and technology of Publicis-owned Epsilon and strategic media partners to offer cross-channel planning, execution, and measurement. PMX Lift is an omnichannel activation practice that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence.

PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

The PMX Lift practice combines the scale and expertise of Publicis Media with the data and technology of Publicis-owned Epsilon and strategic media partners to offer cross-channel planning, execution, and measurement.

To accommodate increased demand, the PMX Lift team is expanding its Measurement Platforms capability to support scalable data pipelines, semantic layer development, governed metric access, and internal tools that improve the speed, consistency, and trustworthiness of measurement delivery. We are seeking an Associate Director to lead a portfolio of measurement platform initiatives and ensure strong execution across cross-functional teams.

This role will partner closely with Measurement Platform leadership to translate roadmap priorities into delivery plans, guide Supervisors and senior contributors, and help operationalize scalable standards across analytics, engineering, reporting, planning, and activation stakeholders.

• Lead a portfolio of measurement platform initiatives across data pipelines, semantic models, governed metrics, internal tools, and reporting enablement.
• Translate strategic priorities into actionable delivery plans, milestones, dependency maps, and operating rhythms for cross-functional teams.
• Guide Supervisors, Specialists, and Analysts in execution, ensuring work is appropriately scoped, sequenced, documented, and delivered to standard.
• Own quality, consistency, and adoption outcomes across assigned platform work streams, including validation frameworks, governance practices, and stakeholder readiness.
• Partner with engineering and analytics teams to ensure platform solutions are technically feasible, operationally scalable, and aligned with business measurement requirements.
• Evaluate tradeoffs across speed, quality, scalability, and stakeholder needs; elevate risks and decisions with clear recommendations.
• Drive standardization of metric definitions, data workflows, documentation practices, and repeatable delivery patterns across PMX Lift Measurement Platforms.
• Support roadmap planning by identifying dependencies, resourcing needs, sequencing considerations, and opportunities for automation or reuse.
• Serve as a senior point of contact for internal stakeholders, communicating progress, risks, decisions, and business impact in a clear and practical manner.
• Develop team capability by coaching managers and senior individual contributors on stakeholder communication, quality standards, and operating discipline.

• Bachelor’s degree.
• 7-9+ years of experience in analytics, data platforms,…