Director of Product, Personalization

About Gen

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, Life Lock, Money Lion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.

About Gen

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, Life Lock, Money Lion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.

Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.

When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.

At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.

If this sounds like you, we’d love you to be part of Gen.

Role Summary

Money Lion is building a deeply personalized financial platform one where every surface, recommendation, and communication reflects who the customer is and what they need right now. This role is the conductor of that system.

As Director of Product, Personalization, you will own the capabilities that sit at the intersection of data, product, and customer relationship-building: the personalized engagement feed, the proprietary personalization engine that powers real-time recommendations and ranking, and the cross-product orchestration layer that connects channels to outcomes. You will not just manage a product area — you will define how personalization works across the entire Money Lion ecosystem.

This is a high-leverage, high-visibility role. You will work closely with engineering, data science, lifecycle, and growth teams to translate customer signals into product experiences that deepen the customer relationship over time — moving customers from transactional interactions to habitual, high-value engagement with the Money Lion platform. Success here is measured not by features shipped, but by how well the platform learns, adapts, and earns trust with each customer.

Responsibilities

Personalization Platform

• Own product strategy and roadmap for Money Lion's internal personalization engine — a proprietary platform responsible for signal ingestion, ranking logic, and real-time decisioning across the customer experience.
• Define how behavioral, financial, and engagement data is used to surface the right content, offer, or experience to the right customer at the right time.
• Partner with data science and engineering to mature ML-driven personalization from rule-based to model-driven, with ongoing experimentation and feedback loops.
• Establish instrumentation and measurement frameworks that track personalization quality, coverage, and downstream impact on key business outcomes.

• Own…