Manager Customer Analytics

Position Summary

The Manager, Customer Analytics reports to the Senior Manager, Marketing Analytics and leads the measurement and analysis of Customer behavior across Jet Blue's marketing and digital experiences. This role oversees digital performance reporting, customer segmentation measurement, and customer journey analytics to help Marketing understand how Customers engage with Jet Blue throughout the path to booking and post-purchase. Through recurring reporting, proactive analysis, and close partnership with Marketing and Product/Technology teams, the Manager identifies behavioral trends, uncovers opportunities to improve digital experiences, and helps optimize Marketing effectiveness through a deeper understanding of the Customer.

The Manager is a service-oriented individual who enjoys solving business problems through data analysis and exhibits the Jet Blue values of Safety, Caring, Integrity, Passion, and Fun.

• Lead the development, maintenance, and continuous improvement of reporting that measures Customer behavior, digital performance, and marketing effectiveness across Jet Blue's digital experiences.
• Oversee recurring reporting and dashboards that monitor website performance, customer journeys, conversion funnels, digital channel effectiveness, and key Customer engagement metrics.
• Lead reporting and measurement supporting Jet Blue's Customer segmentation strategy, helping Marketing understand how different Customer segments engage with digital experiences and respond to marketing initiatives.
• Conduct proactive analyses and analytical deep dives to identify behavioral trends, explain changes in Customer engagement and conversion, and uncover opportunities to improve marketing effectiveness.
• Analyze performance across dimensions such as Customer segment, acquisition source, geographic region, device, booking behavior, cabin, and digital journey to develop actionable business insights.
• Partner with Marketing leaders to understand business priorities and deliver reporting and analyses that support customer acquisition, engagement, retention, and conversion objectives.
• Collaborate with Digital Product and Technology teams to define measurement requirements, validate digital tracking, and ensure Customer interactions are accurately captured across digital platforms.
• Ensure the accuracy and integrity of digital analytics reporting by validating data, maintaining reporting logic, and partnering with technical teams to resolve measurement issues.
• Translate complex analytical findings into clear, concise presentations and executive-ready recommendations for Marketing leadership and cross-functional stakeholders.
• Identify opportunities to improve digital measurement, reporting automation, customer segmentation capabilities, and analytical processes that enhance Marketing's understanding of Customer behavior.
• Manage, coach, and develop Customer Analytics team members by establishing priorities, providing guidance, and supporting professional development.
• Balance recurring reporting responsibilities with strategic analytical initiatives while managing multiple stakeholder priorities.
• Take a significant role in the development of crew members to support their engagement, growth, and goal achievement
• Other duties as required.

• Bachelor's Degree in Marketing, Business, Economics, Statistics, Data Analytics, Information Systems, Computer Science, or a related quantitative discipline; ORdemonstratedcapability to perform job responsibilities with a High School Diploma/GED and at least four (4) years ofpreviousrelevant work experience
• Five (5) years of experience in customer analytics, digital analytics, marketing analytics, or a related analytical field.
• One (1) year of experience leading projects, mentoring analysts, or managing direct reports.
• Experience developing reporting and analytical frameworks that measure customer behavior, digital performance, or marketing effectiveness.
• Experience working with digital analytics platforms (e.g., Google Analytics, Adobe Analytics) and translating customer behavior into actionable business insights.
• Experience working with customer segmentation, customer journey analysis, or digital performance reporting.
• Strong analytical and problem-solving skills with the ability to synthesize complex data into actionable business recommendations.
• Experience writing SQL queries and working with relational databases or cloud-based analytical data…