Senior Associate, Marketing Strategy & Operations, Liberty Street NY

Position: Senior Associate, Marketing Strategy & Operations, Liberty Street, New York, NY
Location: New York

Senior Associate, Marketing Strategy & Operations, Liberty Street, New York, NYCountry:
United States of America
** It Starts Here:
** Santander is a global leader and innovator in the financial services industry and is evolving from a high-impact brand into a technology-driven organization. Our people are at the heart of this journey and together, we are driving a customer-centric transformation that values bold thinking, innovation, and the courage to challenge what’s possible.  This is more than a strategic shift.  It’s a chance for driven professionals to grow, learn, and make a real difference.

If you are interested in exploring the possibilities
** We Want to Talk to You!
**** The Difference You Make:
** Santander is seeking a strategic and operational leader to join our Marketing Operations & Enablement team. In this high-visibility role, you will partner closely with senior leadership to act as a portfolio manager for the marketing organization—driving the planning cadence, managing initiative intake, and ensuring alignment to OKRs and quarterly business reviews (QBRs). You will bring structure and confidence to how priorities are set, tracked, and executed, while enabling operational excellence across the organization.

This role is ideal for professionals with backgrounds in top-tier consulting, strategy, or business operations who thrive on solving complex problems, aligning stakeholders, and enabling transformation. You will have the opportunity to influence executive decision-making, simplify complexity into clear priorities, and deliver measurable impact across high-profile initiatives.

This role provides significant visibility with senior leadership and serves as a platform for broader leadership opportunities within Santander. By combining portfolio and program management discipline with strategic problem-solving, you will play a critical role in ensuring the marketing organization has the focus, frameworks, and tools to deliver against our strategic agenda.
** What You’ll Do
**** Portfolio & Planning Management
*** Serve as the portfolio manager for marketing, overseeing the planning cadence, initiative intake, and prioritization against enterprise goals.
* Lead the annual and quarterly planning process to ensure initiatives are aligned with OKRs and Q  deliverables.
* Maintain visibility into the full portfolio of marketing programs, providing transparency into capacity, dependencies, and progress.
* Drive the operating rhythm of the leadership team by preparing portfolio-level updates, progress reviews, and decision-ready materials.
** Initiative & Program Leadership
*** Manage cross-functional, high-priority initiatives, ensuring alignment, accountability, and delivery against outcomes.
* Develop and maintain dashboards and portfolio reporting frameworks that provide visibility into initiative status, risks, and resource allocation.
* Act as a connector across teams and functions, aligning stakeholders, anticipating risks, and enabling execution at scale.
* Build playbooks and best practices that strengthen portfolio and program management discipline across the organization.
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* Note:

This role focuses on enterprise-level portfolio and operations management rather than campaign execution.
**** Financial & Operational Stewardship
*** Lead the annual and long-range budget process, ensuring investments align with the strategic portfolio and enterprise priorities.
* Drive budget governance and transparency, providing variance analysis and actionable insights at the portfolio level.
* Deliver data-driven recommendations on trade-offs and resource allocation to optimize portfolio performance and ROI.
* Establish KPIs and operating metrics that track outcomes across the portfolio and enable accountability at the initiative level.
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* What You Bring:

** To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
* Bachelor's Degree in Marketing,…